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Meet Angela Grande of The Keratin Shop in North Park

Today we’d like to introduce you to Angela Grande.

Angela, please share your story with us. How did you get to where you are today?
I was among the first stylists in San Diego to discover Keratin treatments. A close family friend and stylist of 40-plus years introduced me to this product a decade ago. After trying it, I was 100 percent convinced that it was something special. I believed in it so much, I chose to become a sales representative and educator for Keratin treatments, teaching classes and certifying stylists throughout San Diego.

After that, I chose to create and manufacture my own line of Keratin, which was developed based on feedback from my stylist clientele and my own clientele.

Now that I’ve opened my own shop in North Park, where I specialize in providing Keratin treatments, my goals have expanded. My ultimate vision is to create a franchise of Keratin shops where I offer stylists and clients a salon focused exclusively on Keratin treatments and an environment that has been custom designed for this service.

My current salon in North Park embodies the first step toward that goal. Under my direction, the shop has been created with state-of-the-art design that includes an open floor plan and two roll-up doors that provide maximum air flow. In addition, we always use Aerovex machines that are made specially for Keratin treatments. My shop has been in existence for four years and we are growing by leaps and bounds.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Nothing good comes without hard work. Yes, I have certainly had some challenges, like all small business owners do. My first salon was very small, without many windows or much airflow. I quickly realized that I needed a different environment, something that provided more ventilation and an open air design, which would allow for doing multiple treatments at the same time.

Offering Keratin treatments in a closed salon can be uncomfortable because of the associated fumes. Having fans and an open door is not nearly enough to counteract such fumes. With the volume of clients, I attracted right away, I knew I needed to create a unique, customized work space that allowed multiple people to receive Keratin treatments simultaneously without being impacted by the smell of the treatment.

In addition, as a single mother at the time, I struggled with guilt when working long days, as well as fear of not being successful. It was challenging to find the appropriate balance between owning a business and being the best mother I could be.

Please tell us about The Keratin Shop.
There are more than 300 salons in San Diego, but “The Keratin Shop” was the first salon to specialize in Keratin treatments. We offer clients a safe and comfortable environment to receive this service. All of my stylists specialize in Keratin and work with the best brands on the market. We focus on transforming unruly, frizzy, damaged hair into smooth, shiny, more manageable hair!

I’m most proud of my team, we are a team that has formed into a family unit. They are all passionate about we do and love to make clients feel beautiful and happy about their appearance.

In addition, I’m proud of our reputation and the wonderful reviews that clients have left as feedback. I’m also very proud of the loyalty our clients have shown to my salon.

Do you look back particularly fondly on any memories from childhood?
I’m the youngest of three children, in a family where both parents were present. My fondest memories are of family days at Mission Beach where we would barbecue and go boogie boarding. I particularly remember heading to the beach at night on occasion to go grunion hunting as a child. I loved it! I make a concerted effort to create the same kind of vivid, loving memories with my son now.

Contact Info:


Image Credit:
Taylor Dapice

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1 Comment

  1. Doris

    October 28, 2017 at 5:56 am

    i love getting my Keratin treatment….Angela & Staff are terrific……
    The Keratin Shop is a Friendly & Professional Environment.

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