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Meet Anna Giovacchini of MilanoCoronado and Naturalitalianskincare in Coronado

Today we’d like to introduce you to Anna Giovacchini.

Thanks for sharing your story with us Anna. So, let’s start at the beginning and we can move on from there.
We are a family-based corporation located in California. Our name is MILANO LIFE AND DESIGN, INC. and the name of the store we had in Coronado is “MilanoCoronado. Our Corp. and store are named after the city where my mom and co-owner of the company was born and lived for many years.

My mom and I run a company in Italy, producing and selling environmental analyzers to detect the pollution in the air where people work or in the products. Our background as entrepreneurs in the international, industrial, chemical field gives us the necessary skills to select the Italian certified producers for our online store and ensure that the skincare and haircare products for men, women and pers are natural, chemical-free, not tested on animals, eco-bio from certified organic farming vegetable ingredients. Our catalog has only a few products that contain honey. All the other products are VEGAN and easily discernable by the “Vegan ok” icon. These products are NATURAL and EFFECTIVE, RICH in VEGETABLE FUNCTIONAL SUBSTANCES that make all the products worth so much more in comparison to the non-natural ones: not just because of the high quality of the raw materials from organic farming or spontaneous growth they contain, but because they are concentrates and will last you at least up to 3 times more than the non-natural ones. When using our NATURAL PRODUCTS, bear in mind less is more and you need to apply only a small quantity to your skin or hair to achieve excellent results.

I was born and raised in Italy, where I studied and obtained my two Master’s Degrees (one in Law and another one in Philosophy and Foreign Literatures and Languages). I divide my time and my personal and professional life between Italy and California. One may probably wonder why I chose California, and most Italians will either to Florida or to New York. My great grandfather came to California in the early 1900s and built a pretty good fortune, which he then lost when he went back to Italy to get his wife and kids away from Tuscany and bring them to California when the First World War took place. He was sent to war even if he had exoneration papers upon his arrival in Italy and we never heard of him again, even if his devoted wife spent her life looking for him in Italy and France where most probably he had died at war.

This is why California has always been my dreamland and I started coming to visit it for studying and vacation purposes in the late 90s. I fell in livecwith San Diego and decided to open a business here.

I have always had fashion and cruelty-free ethics in my DNA. I ran a retail shop and an online store for several years in my town in Italy, I designed and produced fashion jewelry and I have always been active in the animal welfare issues in my country. I am a proud “rescue pet mama,” and I still volunteer for many towns in Italy for the animal welfare and to coordinate the many rescue actions of the firefighters who are phenomenal as far as rescuing both people and wild animals or pets. I recently wrote in collaboration with the Italian State Veterinary Service Dept. the Town Rules for the Animal Welfare and this set of rules was approved by the city of Seregno and will be used by the State Veterinary Service Dept. as the Guidelines for all the towns in Lombardia. I also host a monthly web TV program on animal welfare and I have, therefore come to be very attentive and selective about what I eat and what I put on my skin. This is why I put so much information in my online store to make sure that my potential customers may choose what to buy, knowing that it will meet their expectations and needs.

We put our utmost effort to provide you with high quality, organic products made in Italy and in Tuscany from certified organic farming ingredients. In the “About Us” drop-down menu of our online store, you may find all the Producers’ ethical principles and certifications. We added to our Online Store also Fine Clothes for Men and Women, Women’s Shoes, Bags, Scarves, authentic Murano Glass Jewelry and semi-precious stones jewelry.

Has it been a smooth road?
It has been a tough road to import directly from Italy products that no one else is distributing and to get American customers to know and appreciate them. Also, renting a location as a foreigner is hell and given one has no credit history and must purchase everything paying upfront, it is not easy to build a credit history which puts one in the hands of landlords with bad locations who take advantage of your situation as it happened to me.

So, as you know, we’re impressed with MilanoCoronado and Naturalitalianskincare – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
We specialize in made in Italy high-quality products, whether it be fashion clothes and accessories or organic skincare and perfumes for him and her. Our background enables us to select only the best producers. We value our customers and treat them as if they were our friends. We want them to have the best experience when they purchase our products and we think that purchasing online has to be as fulfilling and complete an experience as when you purchase in-store. We’re always here to answer questions about our products before and after their purchase. We deliver free of charge in Coronado and when we ship orders of $59.00 and up within California. We also sell at temporary stores, pop-ups and private parties. Occasionally, we also offer Italian cooking lessons to share our passion and advanced expertise for healthy and delicious food.

Let’s touch on your thoughts about our city – what do you like the most and least?
I love the fact that it is a small community close to a big city and I love the ocean and all the great people I had the honor to get to know. I feel at home in Coronado mostly thanks to all the nice friends I made over the years despite I only spend little time there. I thought it would be a less provincial small town, though, but I came to discover I was wrong when I opened my store.

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