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Meet Anthony Astolfi of IVC Media

Today we’d like to introduce you to Anthony Astolfi.

Anthony, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I grew up in east county San Diego, El Cajon. Thanks to my now step-father and mother, who gave me a computer for Christmas when I was sixteen years old, I was able to teach myself how to program in high school. I also saved a lot of money by not going to college! In my early 20s, I went to work for a media agency and got experience working for high profile clients, such as Sony, KB Homes, and even Hilton’s Olympic sponsorship program.

Although I enjoyed that work, I had a passion for U.S. politics and was becoming increasingly frustrated with the direction we were headed as a company. That led me to look outside the traditional Republican and Democrat world, finding myself working to promote libertarian candidates like Ron Paul. During that time, I was proud to be a part of record-setting fundraising efforts and created a PAC which was successful in its effort to draft Ron Paul’s son, Rand Paul, to run for United States Senate.

During my mid-20s, I started working with organizations, mainly the Independent Voter Project (IVP) on public relations campaigns that leveraged digital media techniques to conduct voter outreach and education efforts. During that time, with my childhood friend Chad Peace, I became a partner at IVC Media. Along with our friendship, we have also grown our business into a uniquely nonpartisan public relations firm where we specialize in helping clients build communities around their issues and causes.

5 years ago, I married my high-school sweetheart Ciara (we started dating when I was 16!) My wife and I reside in Bankers Hill with our 5 year old daughter Olivia (Liv) and 3 year old son Andrew (Drew dude).

Has it been a smooth road?
When you’re in the moment of any specific project, challenge, or endeavor… It is not unusual for stress and fear of failure to compete with your optimism. Whenever we’ve been against the wall, I’ve felt the security of working with team members who I can count on. The comfort of surrounding myself and working with people whom I can trust has afforded me the ability to make it through challenging projects. When I reflect on everything I’ve been through to date, as a whole, I’m reminded of how incredibly fortunate I am to be surrounded by talented, motivated, and supportive co-workers, anchored by my core: family. Additionally, Steve Peace, my business partner’s father, has provided me expertise in leadership, perspective and motivation in my adult and professional life.

So let’s switch gears a bit and go into the IVC Media story. Tell us more about the business.
As the Creative Director at IVC Media, I am responsible for the management of our marketing and development teams. My primary focus is putting together our design, messaging, and campaign strategies as well as managing our in-office talent. Being a part of the leadership team that helped the Independent Voter Project pass California’s nonpartisan primary in 2010 is one of my most favored accomplishments. Most recently in 2016, we helped pass two landmark election reforms in San Diego, while simultaneously gaining national recognition through shattering all-time online fundraising records for a third-party presidential candidate, Gary Johnson.

What sets IVC Media apart from other firms is two main things: (1) Philosophically: we are truly independent, and believe that our job is to deliver our client’s message, not what we think a person or voter wants to hear, and, (2) Professionally: we have all the tools to manage an online campaign from messaging strategy to ad placement.

In an industry where businesses generally join the Republican or Democrat team, we work tirelessly for independents, Democrats, Republicans, Libertarians and Greens… liberals, conservatives, and moderates… because we believe passionately that representative democracy demands diversity and authenticity.

How do you think the industry will change over the next decade?
Every day, more people are realizing that having a digital presence is essential when undertaking a political campaign. While traditional media is still a necessary campaign asset, digital advertising is gaining ground each day and proving to be an element that can tip the scales for candidates or projects who know how to take advantage of digital media.

As a nonpartisan firm, we are aware of the increasing number of voters disenchanted by the two-party system, and this discontent is allowing more candidates to break with the party line and explore running as independents. These candidates are looking for firms that are familiar with the nonpartisan world and who know how to communicate with independent-minded voters.


  • Our projects start at $10,000 and our hourly rates range from $100 – $300 per hour.

Contact Info:

Image Credit:
IVC Team

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