To Top

Meet Anthony Lipscomb of Direct Effect Wraps

Today we’d like to introduce you to Anthony Lipscomb.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
As a former Hewlett Packard Quality and Engineering Manager, I have a passion for quality and delivering an exceptional customer experience. Upon retiring from HP in 2015, I had the opportunity to become the VP of Business Operations for SD Wrap Automotive Styling. SD Wrap specializes in color change vinyl wraps for very high-end luxury cars. It is here that I recognized the tremendous market opportunity for print graphic wraps to enable a more cost-effective marketing and advertising solution for businesses. The creativity and opportunities of utilizing the surface of a car, truck, van, RV, or trailer as an advertising medium, are boundless. To realize this opportunity and pursue my passion for customer service and quality, I founded Direct Effect Wraps “San Diego’s Premier Fleet, Marine and Auto Advertising Wrap Company”. The team at Direct Effect Wraps are committed to utilizing the industry’s best practices, through continued education and certification.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
As a new small business there are always challenges. Locating a facility that is centrally located with the infrastructure that supports a safe, secure and comfortable environment was challenging. Building a team built on trust, commitment, skill and customer service is vital.

This is the foundation of Direct Effect Wraps.

So let’s switch gears a bit and go into the Direct Effect Wraps story. Tell us more about the business.
It is our mission to provide vinyl wrap solutions that exceed the customers expectation in quality, delivery and craftsmanship. Direct effect wraps is a family-owned and operated business, bringing a unique experience to our customers and employees. We value relationships based on commitment and trust, resulting in high quality service and exceptional value. We specialize in graphic wraps that help promote businesses. Our services also go beyond advertising. We provide styling and color change support for your car, truck, boat, motorcycle, and RV.

In addition, there is a variety of partial wraps that we can do to make your vehicle unique, including: roof wraps, bumper wraps, blackout packages, stripes, spot graphics, window graphics, lettering and decals.

At Direct Effect Wraps, we are absolutely committed to quality, trust, responsiveness, and outstanding workmanship. Quality Matters!

Has luck played a meaningful role in your life and business?
That’s an interesting question. I am both lucky and blessed to be in a position to pursue my passion and provide a service to our community.


  • Cast vinyl wraps usually run $10 to $15 per square foot

Contact Info:

  • Address: 8920 Kenamar Drive
    Suite #207
    San Diego, California 92121
  • Website:
  • Phone: 858-568-6825
  • Email:
  • Facebook: directeffectwraps
  • Yelp: (Direct Effect Wraps)

Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in