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Meet Anthony Moreno and William Meade Jr. of Activ8 Athleticism in Carlsbad

Today we’d like to introduce you to Anthony Moreno and William Meade Jr.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
In the fall of 2011, I had the passion to open up a performance training facility. I approached my sister’s husband, my brother in law, about the idea. He has a medical background and at the time I felt that more science and health aspects could be added into the field of performance training. At the time back in 2011, the field of performance training was in its relative infancy.

After spending countless hours brainstorming an approach on how to be different and better in this field, we established the activ8 concept. My goal was to create a product in an environment where the athlete considered my staff and I as part of their personal team helping achieve their performance goals. This ranged from athletes recovering from an injury to professionals seeking to be the best in their field.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I really don’t have enough space to answer this question. 🙂 No. It has not been a smooth road. Throughout the journey we have made a lot of mistakes, oftentimes costly mistakes. And probably most of the mistakes one could make when starting a business. However, through it all we persevered and our business not only survived and became stronger, but we became stronger and closer as a family.

So, as you know, we’re impressed with Activ8 Athleticism – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
We are a performance training business that focuses on developing athletes and maximizing their athletic potential.

We are known for making athletes better. We play a supporting role in our athlete’s success and pride ourselves in their accomplishments. Our product personalization in addition to our unique culture sets us apart from our competitors.

So, what’s next? Any big plans?
We have developed a very successful assessment and training model. Our goal is to reach more people with our methodology through a virtual platform. Ideally we would love to see activ8 facilities throughout southern California.

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