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Meet Anthony Tran of Supernatural Sandwiches in Miramar

Today we’d like to introduce you to Anthony Tran.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
We started at the farmer’s market in Hillcrest as traveling vagabonds trying to build our brand and following. We started getting to a popular spot at the market and receive quite a few write-ups so we decided to open up shop in the food desert known as Miramar.

We decided to take a chance because as a startup and no funding, you try to find the best possible opportunity out there so we decided to take the affordable lease on a way to small 900 sq ft shop. We figure if we can draw a crowd at Miramar then we can expand our concept. A year and a half into our initial location, we got an opportunity to open up in the corner spot of the plaza at 2200 sq ft with a bathroom available to customers!

We jump at that opportunity at finally after waiting we will get our beer and wine in 2018. After 5 years we finally have gone from farmers market to first location and now in 2018, we are going to be not only expanding in San Diego but north to Orange County and south to Tijuana!

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
When it comes to opening a restaurant it’s never a smooth road. Food cost and well as labor is always a challenge in the restaurant business. We have the name sandwiches in our name so most people assume all our sandwiches should be $6-$7 but seafood is very volatile and much more expensive than a chicken or cold cut or even meat sandwich.

We also have issues with partners too so I would always tell entrepreneurs who have partners to make sure your paperwork is iron tight and your operating agreement is well laid out so you can help get yourself out of a possible bad situation. But all the bumps in the road are learning experiences. In life, it’s not about always thanking the success but also the setbacks because setbacks are what helps you grow and learn.

So let’s switch gears a bit and go into the Supernatural Sandwiches story. Tell us more about the business.
We do gourmet seafood sandwiches. When most people think of seafood sandwiches, they think of deep fried with tartar sauce. We think we have a unique concept where all our sandwiches are composed and crafted with scratch made sauces with the best possible ingredients to create a meal that flavor from the first to the last bite.

We also wanted to make seafood approachable and not just reserved for a special occasion and what’s more approachable and humble than a sandwich? We put a lot of pride and love into our food an go the extra mile in creating our food. It’s the details like peeling and deveining our own shrimps our hand cutting our tomatoes for our slaw that separates our food from the usual fast corner restaurant.

Has luck played a meaningful role in your life and business?
Luck is opportunity meets preparation. And I truly believe it took us 5 years to finally expand because we weren’t prepared before. Not that we are putting systems in place with the correct staff, the universe and luck have been on our side and we are looking a huge year in 2018 for supernatural.

Contact Info:

Image Credit:
San Diego Magazine, Gerald Geronimo

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