Today we’d like to introduce you to April Larson.
April, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Five years ago I was asked to do a booth at a tree lighting ceremony in North Park. It was the first time I had ever done an event like that with the products I had been making. That day I sold a few hundred dollars of merchandise and had a great time. The opportunity came up in January of 2015 to do another event and after another fun successful day, I decided that maybe I should treat my hobby like a business. In February of 2015, I took the very limited raw ingredients I had and came up with a sticky note sized business plan as I had decided to invest $100 into my new ‘business’ and it would either sustain itself or not. That hobby has turned into three collective store placements, a handful of school fundraisers and an average of one big event a month.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
At the time my boy was still in toddler mode and everything that was “supposed” to happen in life had flipped upside down. Quickly I was figuring out how to take care of myself and my child and stay on track with the original plan of homeschooling and being a full time momma. “Necessity is the mother of invention” is well known for so many reasons and that is really where I was in life at the time.
Tell us more about the business.
The Home Grown In The City products caught on with the crunchier population. People who wanted to ditch the chemicals and preservatives and go for a more natural product for their skin as well as their home. I started with necessities like arnica oil, magnesium oil, body butter and wool dryer balls. I would listen to everyone who would shop with me and started making products that would fill their needs. Five years later I have over 500 item numbers. I still have those first round products as they are sure hits, but now you can find amazing lip balms, anti-aging products, fantastic soaps, health and wellness products, local raw honey and even kid safe items that my son takes part in making.
The things I hear about most and are the funniest come from comments people make about the honey and the dryer balls of all things!!! I can’t tell you how many times I have been at events with a booth full of people and someone walks up and says “I hear you have the best balls and I have to get some”.
Most precious to me is that I can support my family and still homeschool my child. Not to mention the fact that he gets a whole different education experience from really seeing what it is like to live and run a growing small business.
I love that I can set products aside for people at the stores, or they come to find me at events, and sometimes even just come by the house if it is some sort of facial cleanser or honey emergency! I love my clients because they do make my world go around. Plus it is truly amazing what you learn from people you don’t know.
Has luck played a meaningful role in your life and business?
I don’t think LUCK is a player in my life. I think I am fortunate. I think I become more fortunate the harder I work and the more true energy I put out. A firm believer that what you put out does come back to you. So I work hard at being kind with all aspects of myself and putting kindness and love into the products I make.
- Lip Balm $3
- Body Butters and Lotions $10
- Artisan Soaps $5.50
- Local Raw Honey $15
- Kid Safe Bow & Arrows $20
- Website: www.homegrowninthecitystore.com
- Phone: 858.522.0641
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/homegrowninthecity/
- Facebook: https://www.facebook.com/homegrowninthecity/
- Other: @pangaeaoutpost @lotus.on.cedros @coasthighwaytrading
H Hart Photography
(bow and arrow / kissing honey images)