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Meet April

Today we’d like to introduce you to April.

Every artist has a unique story. Can you briefly walk us through yours?
I actually don’t think our story is unique. It all seems pretty textbook – five neighborhood friends that grew up in the suburbs of San Diego, listening to punk music, skateboarding, playing power chords and eating burritos. We could have been Blink-182 if we were remotely talented.

Please tell us about your music.
We make music, but suffice it to say, we didn’t end up sounding like Blink-182. That’s not for lack of desire, but a very palpable lack of ability. I think if we could, we would all choose to make music that sounds like Blink-182, or Thursday, or No Doubt, or any of the local bands we grew up listening to… it’s just… hard. So we dove off the deep end on the opposite side of the pool.

Still, influence plays a significant role. While our music is often without vocals, lyrics, percussion, or really anything that traditionally gives songs “_life_,” we still want to make the listener feel the same way they did the first time they heard _Enema of the State_, or _Hounds of Love_, or _My Beautiful Dark Twisted Fantasy_.

We have a certain reverence for these sounds and musical moments. And now we are just scooping up raw gobs of molten granite, trying to sculpt an effigy by flinging them at a bust, in an attempt to add to that canon. We can only do what we know how to do, and for us, this is it.

Choosing a creative or artistic path comes with many financial challenges. Any advice for those struggling to focus on their artwork due to financial concerns?
Capital needs to be discussed more concretely. One of the most crucial things an artist can do is talk about these disparities, and not just in the abstract, handwaving sense of simply acknowledging there is a problem.

In the past 365 days, we have garnered 225k+ streams on Spotify, Apple Music, and Youtube. From nearly a quarter of a million streams, we grossed $247.65. Factoring in expenses like studio time, equipment, collaborators, and distribution fees, you can quickly see that this isn’t a money-making game.

It is in the interest of Spotify, Apple, and Google for artists not to disclose their income summaries, to stifle those conversations. Imagine how powerful it would be if artists shared their payouts in addition to their play counts on their yearly “Spotify Wrapped” Instagram posts.

More specifically for musicians, we would say, lots of music circles, especially of the electronic persuasion, fall into the trope of “Gear Porn,” fetishizing rare or high-ticket instruments, drawing false dichotomies between “authentic” and “fake” mediums and processes. Having access to “authenticity” gated by means is a system rigged against most. “Authenticity” is a meaningless word, and computers are just as rad of a way to make music as synthesizers from the late ’90s, as instruments from the ’60s.

How or where can people see your work? How can people support your work?
Our music is available to listen to on your preferred streaming service, but good luck finding it –”April” wasn’t the smartest band name in the age of Google. Lucky for us, this fine establishment will likely link to us below this blurb.

As is the nature of our industry, all our music is free to listen to, and there isn’t much of it, so if you find yourself with extra time and money, please consider sharing it with these local organizations:
San Diego Youth Services: https://sdyouthservices.org/
San Diego LGBT Community Center: http://www.thecentersd.org/
Food Not Bombs San Diego: https://www.facebook.com/food.not.bombs/
Border Angels: https://www.borderangels.org/
Planned Parenthood: https://www.plannedparenthood.org/planned-parenthood-pacific-southwest

Contact Info:

Image Credit:
Annie Szafranski at Feels Design Studio

Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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