Today we’d like to introduce you to Aria Leighty.
Aria, please share your story with us. How did you get to where you are today?
I started The MOB when I was a single mom and first-time brick and mortar owner. I really wanted to create a tribe that could relate to the struggles I was facing. Trying to balance motherhood and business and succeed in both.
As I grew my business and was attending networking events, I found that so much was missing. It felt like a shark tank where people were more interested in selling to you than getting to know you. No human connections. I also felt like I did not belong. Sometimes I would need to attend the events in a messy bun and maybe have my daughter tag along [when it was appropriate]. I would get dirty looks and felt out-casted. So many of the events felt like high school cafeterias instead of a welcoming environment.
I knew I had to level up for MOBS. I started hosting events around town. Then realized events were not enough. I wanted to create an alliance where women could get together and have education, resources, online networking, marketing help and vendor discounts.
I started compiling the alliance and asked the help of some professional women in the community to become my directors- Ashley Schlaefli, Gwen Montoya, Eva Kelley and Brittainie Henderson. Each one brought unique skills and ideas to the group and helped launch it off the ground. I am glad I did not originally do the alliance on my own- it takes a tribe.
We now have chapters all over the West Coast and Hawaii. We will be growing 15-20 chapters before Summer 2019 and are working on a HUGE Convention for 2019.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
There have been a ton of lessons. Definitely one of the main things I learned was when you monetize something there will be some pushback, however- “those who pay, pay attention”.
I also learned how to lead more effectively. I did not want to be the center of attention for the longest time. But now I realize I have to show up confidently in order to lead correctly.
Every community is different. Not all want to adopt the “community over competition” idea. So there have been communities we have opened it and it been a slower start. Due to their communities being like this, some MOBS have such a stigma of what networking is and will not show up because of that. Once we get them to an event they feel welcome and loved though. 🙂
Please tell us about The MOB Nation.
Mom-Owned Business Alliance.
We are a Tribe. Not just networking. Women who constantly show up for each other. I am shocked daily but the level of love and support these women give each other. We are constantly having the dialogue that supporting MOBS and keeping it in the community helps us all rise together. That is what I am most proud of.
The alliance offers an insane wealth of benefits- directory listing, access to private FB group for online networking, weekly educational webinars, and discounts with several print publications, social media shout outs, VIP access to MOB Meetups in any chapter, MOB alliance exclusive events, vendor events and much more.
You can go to our directory and find pretty much ANYTHING that you need. Products, services you name it. Most home, health or wellness things you buy at Vons can be found from a mom on our directory. It is easy to support these hard-working women.
We are known for going up and beyond for our members. We are constantly finding new ways to promote them and the community. The MOB shows up for the moms behind the business too. We want personal support not just professional.
Do you look back particularly fondly on any memories from childhood?
My favorite memory in my childhood was driving up from Escondido to Portland Oregon with my papa. We took a week to do it and stopped thru the Redwoods and other fun amazing adventures. I will never forget that trip. He has since passed away and I think about that trip almost daily.
- MOB Meetup $10 for non-alliance members
- MOB Alliance Membership $49 a month with $49 enrollment fee
- Website: themobnation.com
- Email: firstname.lastname@example.org
- Instagram: @the.mobnation and @themobsocal
- Facebook: facebook.com/wearemobnation
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