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Meet Ariel Berko of Brilliant Diamonds in Downtown

Today we’d like to introduce you to Ariel Berko.

Thanks for sharing your story with us Ariel. So, let’s start at the beginning and we can move on from there.
I am the owner of Brilliant Diamonds. I’ve been a jeweler/diamond wholesaler for over 20 years. I started in this business as a kid working for my family: constantly learning something new every day, and eventually worked my way up to where I am now. I have always had a passion for jewelry and diamonds so every day when I’m here it doesn’t feel like work.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
There is always struggles in starting a business, but by going the extra mile for our customers we have been very fortunate to have made it this far.

So let’s switch gears a bit and go into the Brilliant Diamonds story. Tell us more about the business.
We specialize in engagement rings, diamonds, gems and fine jewelry. With 60 years combined experience we are experts in providing you with great service and superior jewelry, all at wholesale prices. We have been creating fine jewelry for our wonderful clientele since 1995. We have an onsite jeweler that can finish most repairs while you wait. All of our customers have a lifetime warranty, free cleaning, polishing, and sizing. I want every person that walks through the door to have a memorable experience and become part of the Brilliant Diamonds family. Come by and see us anytime I guarantee you won’t leave without a smile.

Has luck played a meaningful role in your life and business?
I am lucky to have been surrounded by such great people. Having a great team is hard to find so I am very fortunate for that. We are also very grateful for our wonderful customers who are part of the Brilliant Diamonds family.

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Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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