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Meet Ashley DuChene of Ashley DuChene Photography

Today we’d like to introduce you to Ashley DuChene.

Thanks for sharing your story with us Ashley. So, let’s start at the beginning and we can move on from there.
Soon after college, I started my professional photography career working as a photographer at a boutique studio. The studio kept me very busy with hundreds of weddings and portrait sessions but once I had my baby, Juliette, it was clear that freelance work was so much easier for my own family and so I began Ashley DuChene Photography. I typically do three photo shoots a week and I love it. I’ll do anything to make a child laugh!

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
For me, success means having a career that allows me the flexibility to be with my daughter as much as possible while bringing in enough money to make it worth the time away. Streamlining my business was necessary to eliminate the time wasters.

My on-going goal is to have a business that practically runs itself. My client management software is crucial for tracking my calendar, contracts, invoices, and emails. I can schedule emails and invoice-reminders to go out when I’m not even sitting at my computer. The majority of the emails that I send to new clients are pre-written, I just add 20 seconds of customization to make sure that it has a personal touch. I hear feedback from my clients that they appreciate how organized I am. If only they knew just how ridiculously un-organized I was when I was just getting started-I used to change my policies and pricing on a whim.

Now I’m at a place where I don’t have to reinvent the wheel. So much less stress and so much more free time to pursue my marketing and networking. Also, delegating my image retouching to a professional retoucher has been one of the best decisions I’ve made. Sure, it costs me but it also allows me to spend more time shooting and less time sitting at my desk obsessing about photo image details.

So, as you know, we’re impressed with Ashley DuChene Photography – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
When I’m not photographing children I’m happily immersed in commercial projects for various businesses revolving around health & fitness, animals, and children. I’m the head photographer for Sunset Cliffs Magazine. I also co-host a popular iTunes podcast about portrait photography business topics, PhotoSpark. The past couple of years have been exciting for me, from my work with Kashi Foods, as well as presenting at Yelp’s San Francisco Headquarters about the importance of excellent customer service.

So, what’s next? Any big plans?
Now in 2018, I’m co-curating a gallery show in downtown San Diego called Visual Voice, featuring 50 female photographers, it’s proving to be a big success, I’m hoping to make this a yearly event.

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