Connect
To Top

Meet Aubrey Scherer of Menifee

Today we’d like to introduce you to Aubrey Scherer.

Hi Aubrey, please kick things off for us with an introduction to yourself and your story.
In 2007, I graduated from Cal State University of San Marcos. I earned a bachelor’s degree in Human Development emphasis in Psychology, Sociology and Biology. After graduating, I worked in Social Services for about six years. While working, I decided that I would love to pursue Fashion Design. I attended Fashion Careers College Certificate program night school. Growing up in the 80’s, I loved everything about the movie Desperately Seeking Susan, starring Madonna. Before Kindergarten, I used to love watching music videos by Madonna. I loved her sense of style. The lace, the high heel glitter boots, the nice dangling earrings, her red lipstick and the music videos Lucky Star and Material Girl. I grew up in a military lifestyle. I moved every 2 to 3 years and was exposed to many different styles in fashion along with culture. My mother at the time worked for Olga company sewing lingerie. My mother had taught me how to hand sew and in High School Class (homec class) I learned how to use the sewing machine. I loved it. In Kindergarten in fact, I wore the Madonna lace glove in my school picture. It’s funny how many things that you were exposed to as a child can actually influence your sense of style for the coming years. I actually grew up with my uncles who basically had friends over breakdancing in the garage.

Music and fashion followed me my whole life. It’s what kept me grounded to be honest. I love Rap and R and B music. My very first exposure to female rap was Cars that go boom by L’Trimm. From there, I actually grew closer to the retro styles that stood out then and now. The Ash Wash Jeans, the bamboo earrings. My father retired in San Diego. Mira Mesa was the city I attended High School. Class of 99. It was a blast. When I lived in Long Beach during the Gulf War, My mom would visit her sister in Mira Mesa. My cousins were popular in this town and I would watch them get ready for school and for house parties. The hairspray, the shiny shoes and the sense of style was important along with the cars they drove. But the house parties, that’s where it was at. These house party’s would take place in big houses in the neighborhood. The teens out there were children of parents who were either nurses or retired military. It was a blast taking a trip out there on the weekends. I also lived in the Bay area Vallejo to be exact. I had cousins there as well and the fashion there was very authentic. What I mean is that vintage and high fashion was everything there. Around that time, I was in Junior High. This was when In Living Color, Martin and Fresh Prince was in its prime. I loved watching the skits and the fashion especially. I honestly think the Fly Girls on In Living Color have a big part in what Eightyoneighteen was about.

Seeing women dancing in business suits was so cool to me. I would record the show every night. Around 7th and 8th grade, we ended up moving to Lemoore, CA. Now this place is a quiet small town or was at the time. So the styles I came with were really fly compared to the students there. But then again Parkas and windbreakers were a thing. I was voted best looking at that school and to know that I was voted this made me understand that my style really had an influence on my peers. So moving forward, once I attended Fashion Design School, I began to learn about more than fashion, but just what it takes to actually design an outfit starting from scratch. We had a contest and had to design a corset with a matching bottom piece. Well the Corset outfit I designed starting from scratch actually was voted most likely to purchase. In my drawing class Mr. Josemaria, he really opened my eyes to see that maybe fashion design is a talent I possess. We had an assignment to draw a bathing suit collection. I remember he pulled me to the side and told me that Mariah Carey would most likely buy one of my bathing suit lines. Coming from a teacher who was the designer of some of the Halloween Costumes at Target or Playboy, this meant a lot. Towards the end of the fashion design program, I made a collection and was approved to be part of the annual Make A Wish Foundation Fashion Show. I got a lot of feedback.

Fast forward 2019, I was let go at my Corporate job that I worked my way up to for up to 8 plus years and was suddenly let go due to a unanimous decision to have a change in management. Fast forward to year 2020, I took a whole year and planned out my business online for selling clothing. But first, I had to market my brand with the use of my Logo. I have been in business now for two years. I have traveled throughout malls in the Inland Empire and even in Long Beach, Northridge Mall and San Diego (my hometown). Throughout this journey, I’ve learned to educate myself on trends, sourcing and manufacturing. I now have an online store and market through Facebook and Instagram as well and have had well over 500 customers who have purchased with me even during the pandemic. My brand represents the styles from the 80’s to early 90’s. In fact a friend of mine described Eightyoneighteen clothing as timeless. Eightyoneighteen the name is kind of like a vinyl record as far as the movement 360, just as the styles we have on our site. I love customers who purchase and seeing their mom or dad say things like, “I remember those” or “back in my day, I used to wear that” Even men look at our collections and compliment them thinking, “my girl would look nice in that”.

Basically, our motto is Every Piece Has a Story, meaning at any occasion there is an outfit on our site fit for it. Or when a girl wears an outfit or thinks of a time where they had a great experience, they remember what they wore. Fashion for Eightyoneighteen has styles for now and a touch of retro. We even have sunglasses, hats and Zodiac sign necklaces in cursive or old English. Most of our items are unique and are rarely seen, but then again, they were influenced from the past. Eightyoneighteen continues to grow with the change in style, but there will always be a part of old school in them. We continue to grow and enjoy the designs we put out there. We have had influencers wear them such as Mitsy Ramos a model featured in hip hop music videos and Amara La Negra from Love and Hip Hop. We have customers from ages 16 and up to 50 years old that select from our designs. We have had customers from Washington, Arizona and New Jersey. We continue to grow and look forward to sharing our journey with our customers as every piece has a story. Eighyoneighteen…I was born in 1981 and when I was 18, I started to think about fashion design. That is where the brand name came from.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
The creation of Eightyoneighteen was well planned out, yet it started out as a smooth road until I found out that maybe the best way to market the brand would be to join vendors who sell their items inside shopping malls. Although it is liked by our viewers most of our purchases are done in person versus online. Marketing our items while there are competitors who are in the same boat, it has become challenging in part balancing the costs of purchasing wholesale and marketing products. I am a mother of Nine year old and a stepmother of 15 years old. I have a supporting partner who pushes me to take risks. Investments are a big risky part as the outcome becomes uncertain. Social Media platforms and making sure they are utilized properly has made it rough. I am still trying to get TIK TOK down. Even Reels. It takes time and dedication to get the sense of flow that is smooth. As long as I love what I do, I think the passion will stay. Of course, the road will be a bumpy one, but I think of the road as being smooth once I get a sense of direction… and the best part is that fashion evolves.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
In my line of work, I pretty much am pushing out my brand name out there. Although I do know how to create clothing pieces. At this point fast fashion and wholesale is the name of the game. I researched vendors and attended business classes along with fashion sourcing events. I watch Youtube influencers and do my research. I watch fashion shows from great designers as well. In the long run, my goal is to be able to afford manufacturing clothing that I have designed from scratch. Eightyoneighteen is known for our unique styles in purses and sunglasses. We also carry items that have great quality and are great for the current season. We are known for our corsets and of course our dresses. What I am most proud of is the ability to pick and choose what I would like to have at our store. I love trade shows and just fashion. I am proud that we have not had more than five returns from our customers since we have launched. What sets Eightyoneighteen apart from others is that we have different types of outfits that are specifically for different types of occasions. Whether it’s going to a concert or running errands. Our pieces have unique styles and can be worn multiple ways for multiply years.

We all have a different way of looking at and defining success. How do you define success?
Success is when you achieve your goal to the point where you can share your success, your story. The effort and time put into your product your brand, and the turn out is even better than what you planned it to be. The dedication becomes unnoticed but the outcome is a success. Success is when you have returning customers. Success is when your customers feel confident telling you what they would like to see.

Pricing:

  • Sets are $20-$25
  • Dresses are $15 -$21
  • Jeans are $21-$25
  • Jackets are $30-$65
  • Accessories are $10-$40

Contact Info:

  • Email: Eightyoneighteen@gmail.com
  • Website: www.eightyoneighteen.com
  • Instagram: @_eightyoneighteen_
  • Facebook: Eightyoneighteen


Image Credits:

Priscilla Arreguin Christopher Jonson

Suggest a Story: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published.

More in Local Stories