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Meet Audrey Latsko of ineffably in Del Mar

Today we’d like to introduce you to Audrey Latsko.

Audrey, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I have been scouring thrift stores since I was 12. Not just for the prices but because I never wanted to look like anyone else. That led me to start selling vintage and redesigned vintage pieces on eBay which I still do. I don’t follow trends and never have. I’ve been in retail off and on since I’ve graduated from college working in most major cities in the US. Prior to opening ineffably, I had an exotic handbag company with my sister called Norton & Hodges. Her husband’s uncle has a 22,000-acre farm in Namibia. We took the skins which were a byproduct from his butchery and made handbags with them. It was fun for a few years to work with my sister and travel all throughout Africa and Europe but deep down inside it didn’t align with my values. I don’t hunt or eat meat, so while the sustainability aspect of it was there I still had to move on and be true to myself. I’ve always wanted to open a women’s boutique but it never felt right. This idea where consumerism can have a positive effect on our planet and lives really was the second driving factor in opening ineffably besides fashion of course. I believe consumers still want to touch and feel what they are purchasing and have a shopping experience. I opened ineffably to not only provide unique fashion to the San Diego market but also to educate my clients on the impact their purchases make. All of my brands are sustainable, ethical and use organic materials. It’s definitely a sensory experience at ineffably.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Opening a retail location these days always produces naysayers especially with the quick turnover most boutiques have. Trying to find investors was near impossible, so I found a way to fund it myself. In the end, I have to believe in my product more than anyone else. I believe in the concept and I think consumers are becoming more aware of what and how they are purchasing.

So let’s switch gears a bit and go into the ineffably story. Tell us more about it.
ineffably is a sustainable, mindful and ethical boutique selling everything that encompasses a women’s life. I’ve curated unique brands to the San Diego area that share my values but also have the style and quality that will last a lifetime. Everything in the shop has a story. Even if you don’t purchase anything, you will remember us. I made my idea come to fruition from concept to opening in less than a year and that is what I’m most proud of.

Has luck played a meaningful role in your life and business?
I believe we make our own luck. Thoughts and desires become things especially if your intentions are good.

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