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Meet Avalon Hernandez of Ava Rose Collections in Hillcrest

Today we’d like to introduce you to Avalon Hernandez.

Avalon, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I have always considered myself a creative human. I am that person who sees something at Target or Homegoods and immediately says “I’m pretty sure I could make that”. But for some reason, I never called myself an artist (this relates back to my thoughts of being an imposter).

When I got in engaged in May of 2016, I knew that we wouldn’t be able to afford to hire help for our wedding. So, I started to teach myself calligraphy and DIY crafts. It was then when I learned what an amazing art form calligraphy is. I also wanted to make everything myself for the wedding- from the table centerpieces to the all of the signage.

After the wedding was over, I noticed how I really missed the time I spent being creative. So I decided to practice more. Since then I’ve expanded my art, started a side hustle full of calligraphy and watercolor, and have adopted “artist” as one of my titles.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I would say my biggest struggle has been a comparison. Many times I’ve looked to Pinterest or Instagram to see what others have done instead of trusting my own creativity. I’ve struggled with what I’ve heard called “imposter syndrome”. Too many times I’ve told myself that I’m not actually good at art, or that people thought that I was faking this lifestyle. When in reality, I put in the time, effort, and I am naturally creative! I think it’s important for everyone to realize that who you are is true, natural, and acceptable. This is something I need to constantly remind myself- to trust myself and who I am!

Ava Rose Collections – what should we know? What do you guys do best? What sets you apart from the competition?
My business is called Ava Rose Collections. I create signage, paper goods, and custom art pieces for weddings baby showers, bridal showers, parties, and really any excuse to celebrate! My absolute favorite item to make would have to be custom watercolor bridal bouquets. Many brides choose to have real flowers on their wedding day and don’t have anything but pictures to remember their beautiful bouquet. I love being able to recreate the bridal bouquet use watercolors. And it can be such a unique gift to receive!

All of my products are handmade, and also I pride myself in truly creating my client’s vision. When applicable, I send my clients an online questionnaire about their vision for the product they are asking me to create. This allows me not only paint a picture in my head of what I need to create according to my client’s vision but also gives me the opportunity to get to know my client better!

What is “success” or “successful” for you?
There are three ways I measure success: 1. Does what I’m achieving right now bring me joy? I’m not expecting everything to be rainbows and butterflies all the time, but at the end of the day, and I happy? 2. Does what I’m achieving right now positively impact the lives of others? Does it bring joy to my family, clients, or friends? And 3. Does what I’m achieving right now ultimately keep me on the path of where I want to be in 5, 10, 15, 20 years down the road?


  • Custom Watercolor Bridal Bouquet: $45.00-$105.00

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