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Meet Aviva Stanoff of Aviva Stanoff Design

Today we’d like to introduce you to Aviva Stanoff.

Aviva’s roots run deep. A hometown nestled between the beach and old growth redwoods, childhood summers spent tending flowers and other chores around her grandfather’s Buddhist temple in Japan, and over 15 years working in the design industry in New York City form the natural and cultural tapestry of her aesthetic. Her reverence of nature, respect for Japanese tradition, and affinity for urban life shape the refined complexity inherent in her work.

While completing her MFA, Stanoff spent a summer in NYC working nights designing runway textiles while interning during the day at Calvin Klein Home. By graduation, Stanoff’s designs for Calvin Klein were on the store shelves, and her runway work earned her a mention in Vogue. Upon graduation, she continued to focus on apparel, designing textiles for top fashion houses in New York, London, and Paris. Clients included: Christian Dior, Givenchy Couture, and Donna Karan, among others.

In 2004, Aviva launched her own line of home accessories in Brooklyn. Her products were noted as a “Best Bet” by the New York Times in her inaugural season. Using her signature printing technique of pressing real objects into the fabric, she created a small collection of decorative pillows and she never looked back. Aviva’s work is known for her combination of sophistication, innovation, and subtlety. She has traveled the world for the last 15 years cool hunting and developing beautiful textiles not only for her own collection but for clients.

Aviva’s textile designs were invited to be part of the permanent collection at the Brooklyn Museums’ Decorative Arts Textile Collection in 2012. In the same year, she received the Most Innovative Product Award from the American Society of Interior Designers in New York and to date has won this award four years running. Her textiles are featured in anchor hospitality properties including Nobu, The Trump Soho, The Cosmopolitan Hotel in Las Vegas. ABC Home in NYC recently awarded her a Textile Vendor of the Year for the fourth year in a row.

Aviva’s current partners for licensed collection include industry leaders like Global Views, Jaipur Living, York Wallcoverings and Currey & Company. Aviva’s Forest Chandelier from the Currey & Company collection received the 2017 ARTS Award for lighting fixtures. She was recently named as a brand ambassador and Artist in Residence for Restival, a luxury retreat focused on bringing together beautifully curated wellness travel experiences and indigenous cultures.

Most days you can find Aviva in her design studio in Southern California in a little endless summer town. She has been a manufacturer in-house from the beginning, and proud to represent Made in the USA products. She welcomes studio visits, licensing opportunities, collaborations with retailers, hospitality and interior designers. Call to make an appointment at her dreamy design studio. She’d love to have you over to share her latest finds in crystals and minerals, join her in painting fabric, or take you to watch the sun go down at her favorite beach. Her son’s Rocket and Hiro are available for play dates.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has been a smooth road with regard to one step forward every day. Some steps big and some steps small. Either way, always forward. There were struggles along the way for sure – many unforeseen, and all different flavors.

Financial, geographical, outgrowing spaces to work in, team shuffling, logistical, health scares of loved ones… life is happening! But along the way, eye on the prize. 🙂

Alright – so let’s talk business. Tell us about Aviva Stanoff Design – what should we know?
I have a lifestyle brand. We celebrate the beauty of imperfection -found in hand work, nature, and in connecting with others. I specialize in exotic surfaces that look and feel high end that are made in the USA. I think I may be best known for my textiles. We have a collection of home accessories carried in anchor retailers across the globe: – pillows, throws, bedding that have been carried in high-end retailers globally for many years.

I am most proud a couple of things: hanging in there with this company and brand and growing – it’s not easy surviving as a creative. I am also proud of my community of merchants, artisans, family, and makers in my design tribe. It’s a tight, fearless tribe of warriors with a good eye for color and style. We believe in bringing good vibes through helping people elevate their spaces – living and working.

Lastly, I am proud that we brought designs to market that have gone viral (mermaid pillow), been invited to be part of the permanent collection at the Brooklyn Museum, and most recently been invited by the United Nations to share my textiles being painted live in New York. I am also proud to have made the move out of NYC to this beautiful endless summer town that we now call home.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
-My professor during my MFA Simon Ungless
-My mom and dad Michiko Miller Richard Miller
-My mother and father in law Renata Shafor and Valentin Shafor
-My husband Victor Shafor
-My pretend mom/auntie Ellen Starr
-Kiesha Bell (bestie friend)
-Kimberly Anne Desimone (friend)
-My team at the office: Ms. Stanley, Ms. Graham, Ms. Torres, Ms. Bailey
-My licensing agent Kim Muroff of high tide brands (and her mom, head of fan club global)
-Brownlee Currey of Currey and company, who invited me to sign my first licensing agreement
-Bethanne Matari mentor, pr maven
-Dr. Dara Liotta for cheerleader
so many others…

Contact Info:

Image Credit:
Katherine Kirchner, Katherine Leu

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