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Meet Azadeh Shirazi of La Jolla Dermatology & Laser Surgery

Today we’d like to introduce you to Azadeh Shirazi.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I moved to Kentucky at the age of nine not knowing any English and started my journey of becoming a doctor. As a skinny dark middle eastern girl with a unibrow, I wasn’t exactly the most popular girl in school. But I always wanted to be a Doctor because the greatest gift to deliver to anyone is health. No matter how rich or famous you are, you can not buy your health. I was fascinated with the skin.

As the largest organ in the body, it was also the most fascinating. Dermatology is a very visual specialty, and Cosmetic and Cutaneous Surgery requires not only a high level of skill but also an artistic vision with creativity. So I was always drawn to those attributes. I left Kentucky and slowly migrated out west for my medical training. After receiving my medical degree, I completed my residency training in Dermatology and Skin Surgery at the Mayo Clinic and UC San Diego. Along the way, I did research fellowships at Harvard Medical School at the Wellman Center for Photomedicine and UT Southwestern Dallas.

After completing my medical training, I accepted a position at Scripps Clinic La Jolla and practiced Cosmetic and Surgical Dermatology for ten years. Practicing medicine in a large corporate structure became less appealing as my career advanced. I felt limited in what I could do and create and deliver to patients. I wanted to create a practice focused on the patient experience, delivering the highest level of customized care in a soothing environment. So I created La Jolla Dermatology & Laser Surgery Center.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Not exactly. Leaving a secure, stable job and venturing out on my own was quite frightening. At first, I didn’t have the confidence that I could achieve this on my own.

I never thought it would be possible with changes in our healthcare system and all the challenges of starting a business. Foremost, I knew I had to build something from scratch while also being a mother to young children. At the end of the day, I am still a mother and the glue of our family. Those were my biggest challenges.

I always believed in imagination as the beginning of creation. This venture was something I always imagined and dreamt about for as long as I can remember. So bringing it to life has been an incredible journey despite all the hardships and sacrifices. Fortunately, I was wrong, and that dream has become my reality today.

Alright – so let’s talk business. Tell us about La Jolla Dermatology & Laser Surgery – what should we know?
We are a comprehensive Dermatology practice. We specialize in medical, cosmetic and surgical Dermatology. Our mission is to deliver high quality, customized clinical skin care with the latest in laser and device technology in a spa-like setting. This is what makes our practice truly unique.

As I was designing the space, I wanted the waiting room to feel like a living room; intimate and inviting. Each treatment room is equipped with the latest in laser technology and medical equipment, but with soothing decor, warm blankets, headphones, aromatherapy, and neck wraps.

Having to undergo a medical or a cosmetic procedure can be anxiety provoking so I wanted to turn a doctor’s appointment into a relaxing, reassuring, and pleasant experience.  My main and only interest is my patient’s wellbeing and their clinical outcome.

Each of my treatment rooms are named after iconic La Jolla Landmarks because I value our community and I hope to provide an important medical service to its members. We offer procedures that are exclusive to my practice named EyeGlow™ and SkinLIFT™.

These are the procedure I developed over the past ten years to rejuvenate the eyes and lift the skin without surgery. As a practicing dermatologist, we have also formulated several skincare prescription creams with unique ingredients for various skin conditions such as skin discoloration, rosacea, acne, and hair loss.

We offer a very broad range of medical and cosmetic dermatology services as well as aesthetician services. We now have two amazing laser nurses with a combined 30+ years of experience that practice under my supervision.

Is there a characteristic or quality that you feel is essential to success?
Self-Confidence is an important attribute that makes someone like myself successful.

And this is something I had to learn before I started my venture. Skill and Talent. Know your strengths and use them to your greatest advantage. Know what you are good at and work hard to perfect those skills. Success comes from what you do consistently not what you do occasionally.

Set challenging goals that are achievable and work hard and consistently towards those goals. Take calculated risks and get comfortable being uncomfortable. If you don’t take risks and think through those risks carefully, it will be hard to grow and change for the better.

Networking is essential. Exchange ideas, talk to colleagues, businesses, and anyone that has anything new to share and support local businesses. You are your own competition to see how you can work with those in the same line of business as you. In the end, you all succeed when you network and build together.

Contact Info:

Image Credit:
Becca Batista, Chris Brake, Fazillah Photography

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