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Meet Benthe Fahr of SoCal Queen in La Jolla

Today we’d like to introduce you to Benthe Fahr.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started working in retail back in CT, where I am from, and took to it like a “fish to water”. I worked in many parts of the industry, mostly managing – for Dept. stores, chain stores, and privately-owned boutiques. After thirty plus years of working for others, and a short break running a home business, I was approached by my partners, and we realized that there were less and less for women who wear Women’s Sizes to choose from.

SoCal Queen was founded in March of 2013, first on line, then our boutique opened in August of the same year.

We chose La Jolla as the location because we knew we would be a destination shop, and what better destination than San Diego’s favorite hangout. Both tourists and locals love coming here, and truly should be taking advantage of it if they are not already.

Our clothing is Women’s Sizes 12 & Up, though occasionally smaller sizes slip in. We carry designer lines from all over the globe – Germany, Canada, Croatia, France, The Netherlands, as well as from right here in Southern California. We try to find as much as possible local, as we have so much talent right here at home. In fact, all of our accessories – jewelry scarves…as well as the artwork – paintings, baskets, pottery, sculptures… are all created by local San Diego Artists, which is appreciated by locals as well as our vacationing visitors.

SoCal Queen prides itself on offering outfits that fit more than just your body type or your size – They fit your lifestyle and your personality!

Life is too short for boring clothes, or clothes that make us feel anything less than wonderful when we put them on to face the world.

At SoCal Queen, we want to encourage you to go out and be the best you, you can be! I’ve found certain outfits have made this easier for me and I hope you find yours here.

We want to sell you your favorite outfits, so that we can be your favorite store!

Has it been a smooth road?
It was tough knowing what would sell here in La Jolla, I think I, like many, had this preconceived idea that La Jolla was stuffy and formal – HAHAHA!

It’s Beachy and Casual and Artistic and Expressive.

Just like me! And SOOO many other women, we want to look good, every day, no matter where we are going, and be comfortable at the same time! And why not???

Every day should be special! and starting it with the right outfit that gets you feeling that way … just starts it right. And we should NEVER sacrifice comfort.

So let’s switch gears a bit and go into the SoCal Queen story. Tell us more about the business.
SoCal Queen specializes in Women’s clothe sizes 12 & Up from all over the globe, and that all of our accessories and artwork are by local San Diego artists. Which already sets us apart from the masses, we are known for the amazing quality of items that we carry.

Pretty much every customer that walks in, especially if they are tactile, will rave about how wonderful the fabrics feel. Then as they try them on they just love at how the cut and drape feels like it’s made for them – because it is.

Too often the mass market takes their missy patterns and just add on inches to say “Oh look – we carry Plus!!” Well guess what we are not shaped like that. Yet sooo many women are exposed to nothing else – they don’t know that there are designers just for them.

I knew they were out there – and I’m finding new ones all the time!

How do you think the industry will change over the next decade?
It’s hard to say. Much of the media hype will tell us that everything is moving to on line shopping. And we have an on-line store shopsocalqueen.com. But over and over I hear from real people that they want to touch and feel and try things on. and I see that our on-line store is usually used to pre-shop, so women can see what we have then they make a trip to the store.

So, I think if we can hold out, and get through the media hype, that we will survive as a brick and mortar with the on-line shop. After all – Amazon is now opening brick and mortar shops…. so, we must be on to something – wink!

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Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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