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Meet Brandon Madrid of Madrid Guitars

Today we’d like to introduce you to Brandon Madrid.

Brandon, please share your story with us. How did you get to where you are today?
I started playing the bass and guitar in elementary school and have stuck with playing music since. In high school, I needed a job, so I worked for my friend’s Dad in a cabinet shop. It was there that I learned how to work with wood and use tools. I have always been a perfectionist, and especially when it came to my instruments–I knew how important playability, tone and the way things were set up were to the specific sound I wanted. It was only natural that I’d start working on my own instruments to save money and make them sound exactly how I wanted. After years of tinkering on my guitars (and some of my trusting friends!) I decided to take this hobby to the next level by going to an official luthiery school. Through the schooling, I was given the tools and skills to actually build guitars, perfect my restoration and eventually build my business to where it is today.

Has it been a smooth road?
When I first started my business, there were few people in the industry. Then during the economic recession around 2008, many unemployed people turned to self-employment and trade schools. I saw the trade grow exponentially. Now there are thousands of people competing for a small market. In response, I have to challenge myself to diversify my name and brand from the competitors and create a unique and superior product and brand loyalty. I have to distinguish myself from a hobbyist as a professional business man.

So let’s switch gears a bit and go into the Madrid Guitars story. Tell us more about the business.
Madrid Guitars is a custom guitar shop and restoration studio. I market to professional musicians and I’m know for reliable and hardy instruments that have been designed specifically for touring. My instruments are also built to sound like the musicians I am influenced by with great tone and playability. I encourage any potential guitar buyers to compare my instrument to other high quality instruments to see the difference.

I am most proud that my brand is become international and that I have professional touring musicians bringing my instruments all over the world. Madrid guitars are different from others on the market because I am one of the few luthiers that don’t use computerized C&C machines. I build everything completely by hand. In a world where people bush buttons I push a chisel or a saw.

How do you think the industry will change over the next decade?
I see a big push for boutique brands right now. But the quality of what people are building has suffered a ton. I could see in the next few year’s people going back to the larger staple brands as reliability of small brands is suffering the fate of untrained craftsmanship. Smaller quality brands like Motorave and Koll that focus on quality will most likely become big players.

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