Today we’d like to introduce you to Caitlyn Gaurano.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
My name is Caitlyn Gaurano and I’m a self-taught fashion photographer with a Bachelor of Science degree in Business Management at the Fashion Institute of Design and Merchandising. This may be corny to say, but my story is still being written as I had no idea I would end up proclaiming myself a fashion, portrait and lifestyle photographer.
My photography career story begins when I decided I wanted a career change. I was working a job I was unhappy at, I couldn’t see myself growing in that company nor any company if I had stayed in that career. It was important for me to understand I am the only one who can create a difference in my life, no one else can do it for me, but me. I can’t wait around for luck. But in order to take that leap to get out of a job that wasn’t self-fulfilling, I had to believe in myself and to be patient in my journey.
I picked up a Yashica T4, a point and shoot film camera, which I bought on eBay while I was living in Brooklyn, NY and started documenting everything around me, from strangers to trash, to buildings, all the way to sunsets. I was capturing anything! I loved the freedom I had with my creative voice, something I hadn’t expressed in a while. When I put in 40 hours a week for a company it was difficult to see my hard work make an impact. I didn’t find a reason to push myself to be the best in that career because its benefits didn’t satisfy me.
With photography, I was researching about other artists and understanding their journey made me realize I wanted the same thing for myself. I want to be zealous in the work I create because it’s mind-bogglingly beautiful. I want to make an impact in the world by changing perspectives on societal ideas about women and youth culture.
To be quite honest, I was scared to share my images with my peers, but the more I shot the more I became confident. Living in New York also allowed me to meet a plethora of incredible people doing what they love. They inspired me to go after what I wanted, and I was missing California and my family so I moved back and started doing what I really enjoyed.
I now work with model agencies here in San Diego, collaborating with different creatives, booking and creating content for small businesses, and encouraging other photographers of all ages to create by joining Lily Soleil Correa’s @PicturePartay team. So far, it’s been a humbling, stressful, and challenging experience, and I’ve connected with really amazing people who support me when I need help.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It has not been a smooth road! The road to success isn’t a straight line but one with crazy unexpected turns and it’s more about the way you handle your struggles. I had a traumatizing upbringing that really affected my mental state and my self-confidence.
Last year I was very depressed, I would stay in my head a lot and put myself down for everything I did. At times I’m insecure about my work and doubt my journey. When I feel like I’m not doing enough, I remind myself that I’m doing the best that I can do by saying it aloud several times. Also, I set an alarm in the middle of every day to remind me to, “COUNT YOUR SMALL WINS TODAY *100 emoji*”
I’m becoming more comfortable with making mistakes, it’s a bit overwhelming but I’ll learn and grow from those lessons. The ones that go far know they can continue to lift themselves up when they fall. I’m constantly learning from those embarrassing moments and know how to bounce myself back. I end up laughing about it later!
So, as you know, we’re impressed with Caitlyn Gaurano Photography – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
I am a photographer that specializes in fashion, portraits and lifestyle. I work with modeling agencies for new faces that need to elevate their portfolios, I create lookbooks and editorials with small clothing brands for their online platforms, and I collaborate with small businesses to develop content for their social media and website.
Collaboration is important when it comes to creativity, everyone has an important voice from the creative director to the photographer to the model, etc. There is a truly magical moment when I’m on set with an amazing team that’s prepared for that day and the snap of one photo is what we all worked on to capture becomes ALIVE! My mission is to do what I love; create unique and stunning images by cultivating genuine experiences with a team that also loves what they do that help execute the vision.
I’m proud that I’m a woman of color and as a photographer, I want to represent my creative voice and incorporate people of color in my photographs so others will feel inspired to do the same. When I look at other creatives who use people of color as the main subject, it’s a breath of fresh air and challenges my creative concepts.
So, what’s next? Any big plans?
To continue to do what I love in other parts of the world! I have awesome projects lined up so stay tuned and follow my IG @caitlyngaurano I’ll catch you on the gram!
- Website: www.CAITLYNGAURANO.com
- Phone: 8588427559
- Email: firstname.lastname@example.org
- Instagram: www.instagram.com/CAITLYNGAURANO
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