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Meet Caroline Podgurski of BirdRock Baby

Today we’d like to introduce you to Caroline Podgurski.

Caroline, please share your story with us. How did you get to where you are today?
This company started from an idea I had when my daughter was learning to walk. I knew from all my research that I wanted a shoe with a soft sole, that would hold up to her active little adventures. I loved the look of baby moccasins, but couldn’t imagine spending $60 on a shoe she would outgrow in a few months. The only other options I found were really poor quality with no safety testing, that I didn’t feel comfortable putting on her.

Together with my husband and our good friends, we launched BirdRock Baby. We set out with the goal of providing high-quality leather shoes at a price that made sense for families to spend on rapidly growing little feet. Our company has grown from our living rooms and garages to storage units, to a warehouse! We have now expanded into baby accessories and diaper bags. Building a company that families love to bring into their homes has been such an exciting experience.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Building a business has definitely not been a smooth road, but it has been an incredible learning experience. We have surrounded ourselves with a positive team that helps us stay focused on our company goals.

Alright – so let’s talk business. Tell us about BirdRock Baby – what should we know?
We sell genuine leather baby moccasins, organic cotton and fleece baby booties, baby accessories and an awesome diaper backpack. We offer over 30 styles and colors, so there is something for every baby. I get really excited about our charity partnership with Feed My Starving Children. With every product purchased, we are able to feed a child in need for a day.

I have also found so much joy in connecting with our customers. They are such an integral part of our BirdRock Baby Family and the reason we keep going amongst all the hurdles of starting a business. We hear stories from families who are so excited to have finally found a shoe their child can’t pull off, or a sock that doesn’t slip off.

We also live and breathe BirdRock Baby. My kids wear our products, and I use the bag every day. We constantly test and improve the products and are so proud of them. Every product is backed with a Lifetime Guarantee.

Pricing:

  • Genuine Leather Moccasins $25
  • Organic Cotton and Fleece Booties $20

Contact Info:

Image Credit:
Lindsey Lee, Bekah Russom, Betty Rose

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