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Meet Cassandra Schaeg of SIP Wine & Beer in Escondido

Today we’d like to introduce you to Cassandra Schaeg.

Cassandra, please share your story with us. How did you get to where you are today?
After laying roots in the “hidden city” known as Escondido, California. I immersed myself in the community and was amazed to see the evolving agricultural presence. Growing up in Temecula and watching it turn into a wine destination, I envisioned the same and founded SIP Wine & Beer (SIP).

SIP is a destination to empower, inspire, and exchange knowledge. My goal is to make wine and beer simple and fun while supporting women and minorities in the industry. Through community, culture, and conversation, we encourage wine and beer lovers to share their experiences, partake in thought-provoking discussions, and learn the facets of wine and beer.

Whether you are new to wine and beer or curious about Escondido’s charm, SIP is the place to explore and indulge. Since opening in 2015, we have connected with thousands of wine and beer lovers invested in the community. We are grateful to create a movement that gives people the platform to SIP | CONNECT | SHARE and thank you for supporting the growth of Escondido.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Entrepreneurship is no joke!!!! Juggling a full-time job while chasing your dream takes dedication, perseverance, and most of all GRIT. Hearing “NO” over and over again can be deflating. It takes diligence, mental fortitude, and determination to see the light at the end of the tunnel.

Women of color are starting new businesses faster than anyone else yet we are underfunded and overlooked. It’s time to change the dynamic and support the evolution of women and women of color in business.

SIP Wine & Beer – what should we know? What do you guys do best? What sets you apart from the competition?
SIP is a wine and beer tasting room filled with community, conversation, and culture. When you walk in the doors, you’ll see games like Cards Against Humanity, UNO, and Yahtzee. MacAyers, Anderson Paak, and Michael McDonald is on rotation, and people are learning about wine. I have a unique gift of bringing people together and I am most proud of the ability to connect with people from diverse backgrounds.

What sets SIP apart from others is our commitment to showcasing women and minorities in the wine and spirits industry. Of the 4000+ wineries in California, only 10% have a woman as their lead winemaker. My goal is to disrupt the business and encourage women and minorities to get into the game. ⁣

Who’s in?!

What moment in your career do you look back most fondly on?
Opening SIP Wine & Beer and surviving my first sweat lodge experience.

Contact Info:


Image Credit:
Jael Nava

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