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Meet Cassandra Schaeg of Sip Wine & Beer in Escondido

Today we’d like to introduce you to Cassandra Schaeg.

Thanks for sharing your story with us Cassandra. So, let’s start at the beginning and we can move on from there.
After laying roots in Escondido (3 years ago), I realized I wasn’t spending my time or money in Escondido. With the city in its redevelopment stages, I decided to immerse myself in the community by opening a wine bar. I’m an avid wine drinker (grew up in Temecula) and wanted to start a business that was representative of the area and supported by the wine expansion in Escondido. To sum it up, community development and involvement, my love of quality wine, and the desire to share wine knowledge became the building blocks of Sip Wine and Beer LLC.

We’ve been on the scene a year and a half and enjoy connecting Escondido residents to great wine. Our wine selection, tasting events, and vibe brings beginning and novice wine connoisseurs.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Opening a business is not easy! Finding funding, hurdling through bureaucracies, and picking wine is tough. Luckily, the City of Escondido was supportive of my endeavor and helped me navigate the process. It’s great to see a City be supportive of economic development and advocate for small business.

Alright – so let’s talk business. Tell us about Sip Wine & Beer – what should we know?
SIP is a wine tasting room and retail store nestled in Downtown Escondido. We carry a large selection of wines local and abroad and offer wine tasting classes. Our mantra is SIP, BUY, SHARE:

  • SIP our unique selection of wine and beer.
  • BUY a bottle to take home.
  • SHARE wine knowledge through themed events and educational classes.

We invite you to experience our unique selection of wine, appetizers, and music. Stop by with a group of friends, grab a glass or bottle, take pictures in the SIP selfie station, and enjoy the vibe. Our mellow atmosphere and first-class experience will take the edge off any stressful day. We welcome beginning wines drinkers as our goal is to eliminate the intimidation factor associated with wine.

Is there a characteristic or quality that you feel is essential to success?
GRIT!!! When the chips are down, and things don’t go your way or when you feel you have nothing left to give…… Reach inside yourself for the last drop of drive and use it! It has never failed me, and I will always find the strength and courage to keep reaching for my dreams.

I believe GRIT will always be the catalyst for success. Ignoring naysayers, listening to your intuition, and trusting your abilities are the most critical ingredients for success.

Contact Info:

  • Address: 131 S Orange St, Escondido CA 92015
  • Website:
  • Phone: (442) 248-8466
  • Email:
  • Instagram: sipwinebeer
  • Facebook: SIP Wine & Beer
  • Twitter: Sipwinebeer
  • Yelp: Sip Wine & Beer

Image Credit:
David Ross
Alex Ingraham

Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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