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Meet Cassie Gaub of Cassandra Gaub Coaching & Consulting

Today we’d like to introduce you to Cassie Gaub.

Cassie, please share your story with us. How did you get to where you are today?
I grew up in Montana –we actually had one paved road, which was the old highway that ran through town. It’s really a magical place to be from. I ended up in San Diego back in 2006 and like most people, I didn’t necessarily have one big or major life to change event that caused things to shift. It was more like a series of life just happening.

In all honesty, I’m just an ordinary girl living a pretty great life, but it wasn’t always that way. Around 30, I found myself doing all the “right” things, following all the “rules” but was left feeling unfulfilled, defeated, stagnant and exhausted. At the time, I was going through a divorce, having to have three back to back knee surgeries, moving, working crazy amounts of hours each week and constantly broke and tired. I essentially came to a point where I was just, in a word, miserable.

I think a lot of people can relate to that feeling and that place, despite the particulars of their situation.

From that point, I made the decision that I was going to start living a life that I was excited about rather than just suffering through. By that time, I’d already been a coach for a while, just doing it for fun on the side, and realized that coaching is really where my heart is. There’s no better feeling or greater honor than collaborating with someone who is motivated to make growth and changes in their life. It’s an exciting, creative and collaborates experience. Don’t get me wrong, getting to this point in my life was work but totally worth it.

Last year, I expanded and formalized my coaching company which has allowed me to continue to offer one to one coaching packages as well as to establish Best U Institute where we offer group and DIY coaching programs.

Has it been a smooth road?
(laughs) Of course not! There has been a variety of twists and turns along the way. I’ve learned that the bumps in the road are part of the fun. Even if I can’t see it at the moment I’m always learning something when things don’t go as I hoped or planned.

The funny thing is, I usually learn more when things don’t go smoothly. Those are the lessons you tend not to forget right?

When I set up my company, I didn’t have any start-up money, it was all coming out of my pocket which was a struggle, to say the least. No matter how much you plan and prepare, things don’t always go your way. Through this journey the last few years, there have been many celebrations, strategic planning sessions, nights and weekends spent working, sacrifices and a few tear-filled phone calls–usually with my mom on the other end.

This is something I’m almost always working with clients on too because part of living and growing has some expectations and plans tied in, and when those things aren’t met or when plans get a wrench thrown in them, there’s potential for you to get completely disheartened and derailed.

So let’s switch gears a bit and go into the Cassandra Gaub Coaching & Consulting, Inc. (Cassie Gaub, Coach + Best U Institute) story. Tell us more about the business.
As a personal growth and development coach/company, I work to support and empower people to see beyond their perceived limitations and step into their greatness. I work with people to identify and achieve their goals and desires in a variety of aspects of life. My focus is on growth, goals, empowerment, success, transformation, and leveling up your life–whatever that looks like for my clients!

I offer personalized one to one coaching packages (through as well as group and DIY coaching/development programs (offered through I’m also currently planning to add day long coaching seminars in 2018.

What sets Best U Institute and my 1:1 coaching apart is the level of personalization and support offered. I’ve also been told I have a knack for connecting with people at the heart level while still being able to call people out on their B.S. — I take that as a total compliment.

In addition to expanding through personal growth and development, giving back is an important part of this company. I believe we’re all in this together, which is why 5% of every purchase made through Best U Institute is donated to charity.

How do you think the industry will change over the next decade?
Coaching is one of those industries that is only going to get bigger. People see the value in bettering themselves. Doing so not only benefits you and your life but also those around you.

Coaching is also an incredibly diverse field– you can find coaches and companies like mine that focus on personal growth and development, goals, empowerment, transformation and success but there are also coaches who specialize in things like fertility, fashion, dating etc.

Contact Info:

Image Credit:
Fig & Rose Photography

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