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Meet Chad Spaman of Coastal Signage + Wayfinding

Today we’d like to introduce you to Chad Spaman.

Chad, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
We started with a goal of being a company who could create functional custom art “Signs”. We thought we could bring a professionalism to the sign business with on-time delivery, great communication and high quality when a customer wished to pay for it. We believed that the sign industry had room for another competitor in the business. We also were excited to build.

Today we will serve many clients in the retail, hospitality and multifamily industry. We have many amazing clients and we love to learn about there businesses. Our team at Coastal Sign is customer focused and we all are pleasers. We really take pride in making clients happy.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
No, it has been very hard. I have worked 80 hour weeks for 4 years. Building a company is the hardest thing I have ever done. We are finally reaching the point that every day is not make or break. This year we will reach a big goal of selling 7.5 million.

We’d love to hear more about your business.
We build custom signs for the top retailers in the world Arc’Teryx, Panerai, Nespresso and bird. We will special elements like the signature decretive light system in Hermes and clad large buildings with decretive metal components. We design, manufacture and install code signage for large multifamily. We design and plan wayfinding for Airports like SFO.

I am the most proud of making employees and customers friends.

What sets apart is a high level of customized projects we build and high touch responsiveness.

What were you like growing up?
Hard working from a Midwest family. My motto has always been work hard play hard.

Contact Info:

  • Address: 4139 Avenida De La Plata
    Oceanside CA 92056
  • Website:
  • Phone: 760-744-2927
  • Email:
  • Instagram: coastalsignage
  • Facebook: @coastalsigninc

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