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Meet Charlie Sears of The Awarewolfs in Central San Diego

Today we’d like to introduce you to Charlie Sears.

Charlie, can you briefly walk us through your story – how you started and how you got to where you are today.
Started back in 2010, The Awarewolfs (AWLF for short) is a bicycle group that hosts Fullmoon Bike rides as well as other bicycle events/races. This February’s Fullmoon is the 114th Fullmoon Bikeride (FMBR) that we have hosted.

The idea came at the height of Critical Mass’ popularity. CM’s mission was to “take back the streets”. I didn’t agree with Critical Mass in the sense that I wasn’t trying to “take anything back”. I was just looking to SHARE the roads through mutual respect from drivers and cyclists. On our FMBRs we try to observe traffic laws and be a positive example to the “cyclist’s overall image”.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Peaks and valleys. Every month there is a Fullmoon so it’s relatively easy to keep the rides consistent but back around 2013/14, I tried to make AWLF a brand by DIYing a clothing line and that was a labor of love. I did the initial designs, the screen printing, the sewing, the shipping, the inventory and book keeping. I’m so proud to have gotten The Awarewolfs on Amazon as well as in multiple bike shops around the world – not to mention the 100s of individuals all over the world who have ordered something through the website!

In 2015, I moved to NY to actually distance myself and get away from AWLF to focus on my wife and family. I’ve got an entirely new perspective on AWLF now and am super excited for the next few years of AWLF!

Please tell us about your organization.
We’ve been a consistent outlet for bicyclists in San Diego. We’ve hosted and been somehow associated with hundreds of events in the San Diego region. Every dollar we made from selling AWLF products went right back into AWLF.

The awesome thing about The Awarewolfs and Fullmoon Bike rides is the play on words and the consistency of planning a ride around the moon cycle. The next full moon IS going to come and I don’t plan on ever NOT doing FMBRs.

So, what’s next? Any big plans?
When I moved in 2015, I knew AWLF rides, attendance, and overall stoke would plummet. I’m so thankful Ricardo Juarez was willing to pick up the slack and lead the FMBRs for the past few years – seriously forever grateful.

2020 and beyond, we’re looking to build an even stronger online presence while nurturing our local presence. We’ve got ideas to start reaching out to local schools and non-profits to raise awareness for issues greater than bicycles.

We’re also always open to new ideas, networking and collaborating!

Contact Info:

Image Credit:
Charlie Sears

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