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Meet Christine Kennedy of Scorch in Pacific Beach

Today we’d like to introduce you to Christine Kennedy.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Growing up, I was always interested in fashion & beauty, but didn’t think I would be able to be successful in such a competitive industry. Instead of trying to pursue something that truly excited me, I ended up going to school for my bachelor’s degree in biology and my doctorate degree in pharmacy.

In my last year of pharmacy school, I realized that working in a pharmacy for my career would not make me happy… But it was my medication compounding labs that sparked my idea to start a lipstick company! Immediately after graduation, I took a couple of courses in cosmetic compounding to learn about the ingredients that go into makeup and how it is formulated. From there, I connected with a California cosmetic manufacturer who could make cruelty free, paraben free, and vegan products that I was proud of.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has definitely had its up and downs. It was very tough in the beginning to have a full-time job and to try to get the business up and running at the same time. I also had to learn A LOT since I had absolutely no business training or experience. Self-funding the business has also been difficult in the sense that I am trying to grow on a very limited budget.

Alright – so let’s talk business. Tell us about Scorch – what should we know?
Scorch is a colorful lip product company! We offer different formulas and fun shades that are all made locally in California. Scorch is a Leaping Bunny Certified brand meaning that it is 100% cruelty-free. Our products are also free of harmful ingredients such as parabens & our lip creme line is vegan.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I have had many mentors along the way! My husband helped design our logo & packaging and supports me every day. My mom helped develop my business plan, my dad advises on the legal aspects, and my brother provides guidance regarding sales. A family friend, Erica, is a patent/trademark attorney and submitted our trademark for us. Many of my friends and family members have been strong supporters from the beginning and I am so grateful for that.

Pricing:

  • Lip Creme: $20.95
  • Lip Shimmer: $19.95
  • Liquid Lipstick: $19.95
  • Lip Gloss: $17.95
  • Scorch Summer Tank: $27.95

Contact Info:


Image Credit:

Almira Stoieva

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