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Meet Christine Quilicia and Josh Perez of TruSelf Sporting Club

Today we’d like to introduce you to Christine Quilici and Josh Perez.

Christine and Josh, can you briefly walk us through your story – how you started and how you got to where you are today.
We took over a failing personal training company in 2010; its function was to partner with privately owned gyms in San Diego and install and manage their personal training departments. In under six months we were able to rebrand and flip it to a profitable business. We inherited two locations and quickly expanded into a third fitness center. During that time we hired, managed, and compensated trainers in all three locations. We also became a learning institute for the next generation of personal trainers by establishing partnerships with the National Academy of Sports Medicine (NASM), University of San Diego’s personal training program (USD), and UCSD’s Exercise and Sports Performance Lab.

In 2013 we began our expansion project into our own full-service fitness center. We had constructed many offers and leased a fantastic space overlooking Mission Bay. The building’s history was also centered around fitness in that decades earlier it had served the community as a Jack LaLaine Fitness Center. Tragically, the building caught fire in the construction phase and burnt to the ground overnight.

Starting immediately back at square-one, we found another space and built what is now TruSelf Sporting Club. It was of utmost importance to us to implement what we felt worked in other fitness centers that we had observed through our time running the training departments. Customer service and delivering value and education to customers is TruSelf Sporting Club’s primary objective in selecting types of Group Exercise classes, choosing equipment for members to use, scheduling special events for members to enjoy, and hiring knowledgeable and experienced personal trainers.

Has it been a smooth road?
Some of the challenges include the previously mentioned fire that burnt our first location. Hiring and firing good staff that understands and agrees with our priorities is another challenge that we continue to have as we expand larger and larger.

During the expansion, our lifestyles drastically changed from comfortable to 100% focused on hitting timeline and finance goals that we had set for ourselves to be certain that we would be successful. We sacrificed time, energy, resources and relationships to be sure that the people that had put their faith in us to be successful could do so.

We’d love to hear more about your business.
We began as a personal training company only and we know what separates good trainers from great trainers. We are supported and validated in these efforts by the learning institutions that we have established partnerships with.

Our gym now is full-service with functional equipment, strength equipment, cardio equipment, TRXs, barre, yoga, pilates, cycling, HIIT workouts. It is shaped by member feedback, something that separates us from other fitness centers. We listen to our members and if enough of the clientele request certain classes or equipment we make the investment for them to have.

We pride ourselves in putting specialty “studio” classes in our gym at a “gym membership” price. Often certain yoga studios, cross fit boxes, pilates studios, cycling studios can be very costly. At our fitness center, those types of classes are all included with membership.

Just last year we added our sports massage therapy services to offer complete recovery programs for our members as well. We screened many massage therapists to find two that are there for members to use to complement their workouts.

Our caliber of trainers has always stood out, but now they are all able to grow to become educators to new trainers in addition to servicing their clients. We are known for providing a complete gym experience, getting results, and listening to our members that we value so much.

Is our city a good place to do what you do?
San Diego is a very fitness-oriented city, so on one hand we are in a place where people tend to value their health. On the other hand, it is a very competitive market in that there is no shortage of gyms and fitness options. To be successful, it was imperative that we set ourselves apart from other places. We are uncertain that we would recommend starting out here in fitness because of this reason. There are only a few up-and-coming communities at a time and one must be dedicated to focus on a fresh angle and what the neighborhood requires in order to deliver a good fitness center.

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