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Meet Ciera Chang

Today we’d like to introduce you to Ciera Chang.

Hi Ciera, please kick things off for us with an introduction to yourself and your story.
During the pandemic, I adopted a foster-fail rescue pup named Kenzie. She quickly became my little sidekick—but with restaurant and business shutdowns, we did a lot of eating outdoors and hanging out outside at the park. After planning her first birthday party, I got the idea to combine all my favorite things: event planning, food, & dogs, to create a pup-friendly pop-up picnic business.

I originally created Puppy Picnic Co. because I wanted to set up picnics for people and their pups, but within the first few months of the business, it quickly grew into a bigger lifestyle brand. Now, Kenzie and I set up picnics and special events all throughout central San Diego. We have an exclusive partnership to set up picnics at Liberty Station, along with a pop-up retail store in The Quarter District near South Promenade. The store is open by appointment during the week to shop picnic supplies, dog items, boho decor, & more, and features pop-ups shopping events with local San Diego businesses on weekends.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I’ve definitely faced quite a few obstacles and challenges along the way. I have a background in social media marketing, copywriting, blogging, and content creation, but this is my first time officially starting my own business. There is obviously a huge learning curve in becoming your own boss and figuring out all the processes of how to do your own taxes & finances, time management, licensing, etc.

I currently have a full-time job at a marketing agency, so it’s been challenging to find balance and time to manage both jobs. The pop-up picnic industry is a fairly new business, so navigating the space has been very exciting but, at times, can also be a challenge.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
I specialize in dog-friendly pop-up picnics and events, from puppy birthday parties to engagements. Puppy Picnic Co. offers an unforgettable experience for humans to celebrate events and enjoy a good time with (or without) their furry friends. We have a variety of picnic packages and add-on options that include photography sessions, boho buses, dog beer & wine, pup charcuterie boards, and more!

I’m extremely proud of my growth within a short period of time. We just launched Puppy Picnic Co. earlier this year in 2021, and in May, we opened a pop-up retail store in Liberty Station. It’s been really exciting to partner with other local businesses in addition to meeting tons of people & cute pups!

Can you talk to us a bit about happiness and what makes you happy?
Dogs! Food! Sunshine! My perfect day is hanging outside with my pup, enjoying some delicious food, and enjoying a smoothie (or margarita).

Pricing:

  • Packages start at $140

Contact Info:

Image Credits
Erin Wiese Photography

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