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Meet CJ Scheurman of San Diego Ice Arena in Mira Mesa

Today we’d like to introduce you to CJ Scheurman.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
The San Diego Ice Arena is owned by the Linssen family. Phillip Linssen is the CEO of SDIA Inc. Mark Linssen is the COO of SDIA Inc. Since 2000, the brothers have created a vibrant community around SDIA.

Engaged customers and inclusive programs have developed a private business that feels more like a community.

Projects like a water reclamation system and solar panels have kept the facility ecologically responsible. Programs like the Special Skaters and our community fundraisers have kept SDIA socially responsible.

In addition to the Mira Mesa facility, each year since 1997, SDIA Inc. has teamed with Sentre Partners to run a temporary rink at Liberty Station in San Diego, “Rady Children’s Ice Rink”. All proceeds from “Rady Children’s Ice Rink” go to Rady Children’s Hospital. It provides quite the memorable experience ice skating in sunny San Diego.

Always looking to improve the quality of care at SDIA, the Linssen’s efforts can be seen daily as they roam around the facility working for solutions to problems. Ask anyone at the facility what it was like before the Linssen’s took charge and they can describe for your decrepit boards, broken bathrooms, and general neglect. We look forward to see what the next fifteen years brings at SDIA.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
SDIA was built in 1975 and it was surrounded by canyons with no residents nearby. In the 90’s, Hage Elementary School was built next door and the entire area around the rink was developed into housing. This put us extremely close to all our new neighbors and certain issues would crop up here and there.

The community being built around the rink ended up being an extremely positive thing as residents could easily walk for some good fun recreation and competitive hockey and figure skating. We were able to develop lifelong clients in the process.

Another challenge has been operating an ice rink in a semi-desert climate without stressing the environment. Through increased efficiency and projects like solar power and water reclamation, we have been able to run the rink with as little of a eco footprint as possible.

San Diego Ice Arena – what should we know? What do you guys do best? What sets you apart from the competition?
Home of the award winning “Ice Skating Birthday Parties” and the “Skate Hero” Program of young, fun, energetic staff helping patrons to skate and playing games on ice.

San Diego Ice Arena also offers Public Sessions, Figure Skating lessons, Ice Hockey lessons, Hockey leagues and a Pro Shop with skating equipment.

Our Mission: “To WOW our customers with a remarkable experience when visiting San Diego Ice Arena.”

Our public sessions have an on-ice DJ in a L.E.D. lighted booth, on-ice games like Hokey Pokey, Chicken Dance, Cha Cha slide, Cupid Shuffle and special visit from our Mascot, The Ice Qub.

What is “success” or “successful” for you?
Success is our customers leaving saying “WOW” I can’t believe they did all that for us.


  • Public Skating – $14 for adults and $12 for kids. Includes skate rental.

Contact Info:

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