Today we’d like to introduce you to Courtney Roth.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started my massage career in 1993 in New York City to make income while in Graduate school. I fell in love with helping people feel better and realized massage was my calling. I landed a job at a boutique spa in the West Village where I worked until I moved to San Diego in 1998. I then got licensed in San Diego and went back to school at The Natural Healing Institute to become a Holistic Health Practitioner, I have worked primarily for myself since I moved to San Diego except for a year stint at Del Mar Chiropractics where I learned a great deal. It has been an excellent 24 years and I try to improve and learn new ways to help people through massage. I love to integrate modalities so I often go to various practitioners in Thai Massage, Shiatsu, Rolfing, Pilates, and basic stretching to come up with protocols that help people get maximum value in my medical massage treatments. The journey is ongoing and enjoyable.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I have had some challenges along the way but I’m always trying to learn and do better. I think with any small business you will make mistakes and experience obstacles. But if you want to be successful you have to get back up, keep going, and try to improve. One of my biggest challenges is marketing. I would much rather be massaging than doing any other work the business requires. I really have to remind myself even the most successful businesses must constantly market.
Alright – so let’s talk business. Tell us about Roth Bodywork – what should we know?
My business is rooted in the idea that the client is the star of the show. Every person that walks through the door is unique and special and they have decided to give me a try so it is critical to me I don’t disappoint. I pay special attention to details and create an all-around nurturing environment so when a client is on my table they will experience not only the benefits of my work on their physical body, but a mental and emotional escape as well. My massage work primarily involves outcome-based massage or medical massage which is the application of a specific treatment targeted to a specific problem(s). My client’s generally come to me when in pain or when they have a specific problem or area they need worked on. I interview each client to make sure the client has a clear understanding of how I can help, how many sessions they may need to fix the problem, and what type of modalities I may use. If I don’t feel I can help them, I will refer them to a more appropriate provider. My lengthy experience has given me great intuition and an ability to zero in on problem areas quickly. In many cases, I can provide great relief in the first session! In addition to medical message, I am a Master Aromatherapist and can do an amazing relaxation massage with Aromatherapy if that is what the client needs. Because massage is so personal, I like to treat each person with care and have developed a lot of trust with my clients.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Fortunately, during times of difficulty, I have my husband Bill who is my continual rock and such a stellar cheerleader. In additional to Bill, my Mom and her husband Fred financed my education from The Natural Healing Institute which was amazing and inspirational, I have had wonderful clients who became friends who have helped guide me through some of my business challenges. And finally, I have to mention Tom Gibbings my finance guy, friend, and client who always gives me direction and advice.
- 60 minute medical or deep tissue massage $90
- 75 minute medical or deep tissue $105
- 120 massage of choice $120.00
- 6 75 minute massage of choice ‘Body Sense Package’ $500.00($100.00 savings)
- 60 minute Swedish $75.00
- Address: 3604 4th Avenue, Suite, 4
San Diego, Ca 92103
- Website: http://www.rothbodywork.com/
- Phone: 9705818490
- Email: firstname.lastname@example.org
- Facebook: https://www.facebook.com/rothbodywork/
- Yelp: https://www.yelp.com/biz/roth-bodywork-san-diego
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