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Meet Aimee Baca of Creative Crossroads in Hillcrest

Today we’d like to introduce you to Aimee Baca.

Aimee, please share your story with us. How did you get to where you are today?
I was a street artist since I was 17. I sold my art on the sidewalk to pay my way through college. After I graduated from art school, I wanted to continue selling art – It was my passion. I spoke to some artists in San Diego about opening an art store. I was 22 years old when I opened Creative Crossroads in 2015. There were seven artists in my shop. These artists believed in me when the Creative Crossroads was just an idea. Now we have over 50 local artists displaying their work!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
This road has been challenging in so many ways – but it has been a rewarding experience that has helped me and my artists grow. I knew how to be an artist, but creating a business and presence in the community was a whole new struggle. Being respected, as a business owner, being a young woman of Asian descent was surprisingly difficult. It was an emotional battle to take the risk of opening a shop – and to believe in myself when the people around me did not.

Alright – so let’s talk business. Tell us about Creative Crossroads – what should we know?
Creative Crossroads is a local art and handmade crafts gallery in the heart of Hillcrest! I graduated from UCSC in Fine Arts, with a focus in printmaking. I learned about the ancient medium of printmaking and discovered new ways of creating images on unconventional surfaces. I created a method of printing my art onto wood, which is my main medium! I sell my wood art throughout the shop. We also carry a wide range of creative products that will expand your idea of what is “art.” With over 50 local artists, we have ceramics, soaps, sculptures, paintings, t-shirts, sunglasses, jewelry, and so much more! What sets us apart is that we specialize in local artists, designers, and crafters from San Diego. We want to bring handmade back into the home, and make local a staple in this community.

Is there a characteristic or quality that you feel is essential to success?
As an artist – working to create a community of artists – the experience our customers and vendors have a personal and sincere quality. As a small business, I am here as a resource to the artists of San Diego, to help turn their passions into their livelihood. I am here as a resource to our community, not only as a retail store, but as a place to find the things made with love that will create moments in their lives and in the lives of the people around them.

Contact Info:

  • Address: Creative Crossroads
    502 University Ave.
    San Diego, CA 92103
  • Website:
  • Phone: (800) 685-2513
  • Email:

Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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