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Meet Daniel Travers of Redideo Studio in North Park

Today we’d like to introduce you to Daniel Travers.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Probably one of the most common questions I get is, “What does ‘Redideo’ mean?” The word may look funny at first, but it’s pronounced “ruh-did-e-o.” It’s a fusion of the words red, radio and video to morph my once red hair, aural and visual communications. Not to mention, my dad also used to call the radio the “redideo.” Now that’s out of the way, hopefully, it will help to explain where I’ve ended up today. In my adolescent years, I may have been voted “most likely to be an underachiever.”

Growing up, I sometimes struggled to find focus and purpose, but art and music were always there for me. I was fascinated with urban art, combined with questionable music, and It took me a while to figure out how to apply my creative energy in a positive way.

After a conversation with my high school art instructor, she suggested I pursue graphic design. With that advice, I attended a vo-tech school, received my GED, and graduated with 2 college art focused degrees; one being from the Kansas City Art Institute. After receiving all of this formal training, I thought getting a job would be easy. Not so much the case! I once applied for a security job and they told me I needed to use my college degrees. I just needed to make money! Maybe it was a blessing in disguise. That’s when I decided to head west to San Diego. When I arrived, I did various new media jobs around town and started to wonder whether I had chosen the right career path.

That’s when an online friend (whom I had never met before in person) sent me a link to work with a broadcasting media company. At the time, I had no idea who the company was, but I needed a job.

When I met with the company, I realized they were a pretty big deal and they had music memorabilia hanging on the walls signed by musicians such as Ozzy Osbourne and other pretty notable musicians. Eleven years later, I still work with the same company, iHeartRadio. Even though I work full-time, I have a lot of side projects I’m always working on under the moniker “Redideo.” One of my projects includes a low brow topical humor animation concept called “Captain Sewer Pickle.” Feel free to Google it if you’re a fan of shows like ‘South Park’ or ‘The Squidbillies.’ If you’re not, it’s ok!

Working on this project, I had the opportunity to work with some very talented people in San Diego who helped put my vision together. There are so many talented people here and I feel like artists and musicians are overlooked sometimes because San Diego may be perceived as more of a laid-back beach tourist town.

Another exploration of media I’ve been pursuing lately is abstract paintings on vinyl records. I stumbled upon the “fluid painting” style while looking for ideas to make my family Christmas presents a few years ago. The style is super popular right now, and you may have seen it on social media. It’s also known as “pour painting” and produces beautiful organic shapes based on results of chemical reactions. There’s something about physical art that can’t be replicated which I really missed working on a computer for the past 15 years. I appreciate digital art, but at times I feel like it’s hard to put my own special touch and energy into it.

This particular fluid painting style intrigued me because I have a fascination with fractals. While I was in art school, I tried to paint fractals, but it was almost impossible because they’re the results of very meticulous mathematical equations, known as algorithms. When I saw the way the viscosity of the paints reacted to each other in a fluid painting, it reminded me a lot of the way fractals produce organic looking visuals resembling objects in nature.

I’m not a chemist, mathematician or scientist by any means, but the similarities fascinate me. The painting results are somewhat random, but I’ve learned how to control some of the behaviors of the paints by using different techniques and paint recipes. The late, great Jackson Pollock also had some great abstract expressionism techniques that I’m trying to incorporate into my art as well. I find it also very interesting how the different perceptions of individuals adds another psychological level of complexity to the paintings.

Why did I decide to paint on records? I’ve worked on a lot of musical projects (producing and DJing) and I had a surplus of vinyl records laying around, So, for me, it was a no-brainer! Music and art: perfect!! I’ve always wanted to sell records, and here was my chance! I also realized that I couldn’t afford to experiment on canvases with this new found fluid painting technique. I’m sure I’m probably breaking some kind of musical sin by painting on records, but a few people have argued that there are already plenty of unused vinyl records that would eventually end up in a dumpster anyway.

So, I’m also producing “upcycled” or “recycled” art, which, hopefully, helps out the planet Earth just a little bit. The response to these painted records has been amazing, and I’m more than grateful for the people who have been supporting my art. Recently, The Studio Door in North Park gave me my first gallery opportunity in 15 years, which helped encourage me to stick with my born-again passion for painting. My friends and family have all been very supportive, and I thank them. Extra special thank you to SD Voyager as well for taking the time to recognize my outlandish endeavors!

Has it been a smooth road?
It took a while for this to click for me, but marketing is super important. As with many creatives, I believe most of us think we’ll create an amazing (or not) product and people will just find it. I wish that was the case! It’s especially a challenge with how saturated we are with new technologies and social media these days. The art scene is already full of amazingly talented people and sometimes it’s hard to stick out. I don’t claim to be a marketing genius, but sometimes you have to stop producing, evaluate what you’re doing and focus on creative selling.

Another challenge is: Some technologies and apps have eliminated the need for custom websites, videos, graphics, etc. My college degrees focused mainly on digital art and new media. Why pay someone when you can use a free template? It economically make sense, but sometimes it’s hard adapting to people wanting to pay pennies for something you’ve invested a few decades of your life in. That’s not the case for all potential clients, but sometimes that just forces you to reinvent yourself and learn new things!

So let’s switch gears a bit and go into the Redideo Studio story. Tell us more about the business.
Right now, my main focus for Redideo Studio is abstract art on vinyl records and distributing my animation concept “Captain Sewer Pickle.”

I do side jobs sometimes on websites, videos, illustration, design, motion graphics/animation, photography and occasionally music.

If you want to buy an artsy vinyl record gift for a music and/or art lover, I’m your guy!

How do you think the industry will change over the next decade?
I wish I did know the future of my industry! 🙂 Technology and art move so fast and I can barely keep up to date with where we are now.

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