To Top

Meet DeAndrea Hall-Effler of SweetFace Aesthetics in University Heights and North Park

Today we’d like to introduce you to DeAndrea Hall-Effler.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I’m a Licensed Esthetician, Reiki Master, RYT-200, and owner of SweetFace Aesthetics. I’ve known what I wanted to do since I was 14 years old. I’ve always had a passion for skin, health, and beauty. I spent my teenage years obsessing over skin care products, beauty treatments, and health. I attended school in 2006. Upon graduating, I continued to study skin, product ingredients, and advanced skincare procedures, and modalities. And that’s where I found my true calling in this industry.

Now to merge the OUTSIDE with the INSIDE…

In the last 4 years, I realized that I was doing MORE than skincare; MORE than waxing; that my clients CAME to me for MORE. That I was SEEING and FEELING them differently. After studying, and strengthening my intuitive and healing abilities, obtaining certifications, and continuing to take courses, as a certified Reiki Master I now offer Intuitive therapies, using my abilities to help my clients achieve their goals, break through limiting beliefs, help to remove blockages that are plaguing their everyday relationships (even the relationship with themselves). My intention is to bring more than just beauty to the outside, but to also bring HARMONY to the inside. I’m so happy and proud to show my TRUE self to you, and I can’t wait to help you BECOME your true self!

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
This is a difficult question. I’m not sure how to answer as I don’t have anything to compare it to. But I will say this. What road is smooth? You work so hard to be able to touch people. You work so hard to make an impact, trying to do something bigger than making money. You are constantly recreating yourself, trying to see who you are in this business and in this world. So I’m not sure I believe in smooth roads, but what I do believe in is serendipity. And I DO believe I had things align so I was able to figure these things out in an environment that supported my growth, and my self-expansion.

So let’s switch gears a bit and go into the SweetFace Aesthetics story. Tell us more about the business.
Well I started out wanting to specialize in facials and hard wax only Brazilian waxing. I have loved skin since I was 14. And knew I was going to be an esthetician (even though I didn’t know that was what it was called) since I was 14. But as I started my business the more and more people I treated I started reading them energetically, started to feel where they were speaking from, start just knowing what they were going through in their life. That’s when I started energy healing. What sets me apart is EVERYONE who walks into my space gets a healing whether they know it or understand it or not. My clients get more than the best Brazilian ever, more than a relaxing facial, more than glowing skin. They get energy aligned, they get their vibrations raised. I wear that fact proudly.

Has luck played a meaningful role in your life and business?
Luck… I’m guided for sure and I listen. But mostly I’m grateful, and I operate from the space of gratitude. I’m not sure how I feel about the word Luck at this point in my life. But I can say I don’t think bad luck plays a role at all. Things that don’t happen or things I don’t get that I think I want. I’m grateful for that too, I understand that is not a part of my path.


  • Energy Healing $90
  • Brazilian $60
  • Signature Facial $105
  • Pore cleanse/Mini Facial $60
  • Radio Frequency (Facial) $125
  • Eye Lash Extension (full set) $175

Contact Info:

Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published.

More in