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Meet Debora Renna of Amore Boutique in La Jolla

Today we’d like to introduce you to Debora Renna.

Debora, can you briefly walk us through your story – how you started and how you got to where you are today.
I am Italian and I came to USA on vacation in 1995. I didn’t know any English , I start looking for job because I wanted to stay a little longer and learn English. I change different jobs from restaurants to selling jewelry in hair salon.

My passion was fashion , since I was a model in my 16/17/18 and start to work for big designer in my 20. I loved to travel and here I am in beautiful San Diego , start surfing and enjoy g the amazing south California weather. I soon realize that the only way to go back and forth to Italy was importing Italian fashion… so here you go.

Slowly, I made Amore who is right now from a 200 sqft space to a 1700 sqft of beautiful Italian trendy fashion. It took me quite a while but I have the best client ever.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It was really hard, especially the first 2 years and the year 2009, and when my kids were born, but I never gave up.

Amore Boutique – what should we know? What do you guys do best? What sets you apart from the competition?
I specialize on Italian trendy fashion… So I need to know the latest fashion, And Italy is big challenge because fashion change continually.

I still have the gift of knowing what is next in advance , I guess is a gift and my traveling in Europe make it easier. I love what I do and I never get enough. It’s an art putting the right accessory with the right outfit and the right hair up do with the right jewelry and the right shoes.

What is “success” or “successful” for you?
Success for me is when you have all together, your soul, your family, your heart and mind in the right place and your job is your passion… is a path… is work … nothing come free.

But when you chose to have it… every day is a joy and that challenge make you happy.

Contact Info:

    7940 Herschel ave
    La Jolla
  • Phone: 858 337 8791
  • Email:
  • Instagram: Amoreboutiquelajolla

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