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Meet Deirdre Maloney of Momentum in Downtown

Today we’d like to introduce you to Deirdre Maloney.

Deirdre, can you briefly walk us through your story – how you started and how you got to where you are today.
Like most people, getting to where I am now has been a winding, unexpected path. My first official “career job” was as a news producer in upstate New York, but after a while I realized I didn’t really align with the work. I took my news experience and got a job doing PR/marketing for a multi-million nonprofit in Denver, and eventually moved up to the role of Executive Director (making tons of mistakes along the way and, afterward, publishing a book about the experience).

When my husband was promoted to KGTV and we moved to San Diego, I decided to start my own business, initially focusing on helping nonprofits run like strong businesses. Eventually, as I wrote more books, began my blog, and talked to more people, I realized that it wasn’t just nonprofits who needed help in this way…but for-profits, too. And so my business expanded to include all sectors and industries.

It was around this time that my husband quit his job and we decided to put our stuff in storage and spend six months living overseas to truly immerse ourselves in something different. This is also when I wrote my third book, about the concept that work/life balance doesn’t actually exist…but we can be happy anyway. When we got back, we decided to live that book. As part of that, my husband officially joined the company…which has worked out (surprisingly?) well.

Today the business focuses on professional training, facilitation, and marketing, as well as on the whole life…helping people make professional and personal choices that help them become more successful and satisfied. We continue to evolve in each year based on lessons learned and what interests us the most. It’s amazingly gratifying and always-challenging work.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Heck no! The commitment to creating a meaningful life and business has meant taking risks and making change. Every new endeavor, every book, even bringing my husband into the business has brought vulnerability and growing pains. I’ve succeeded at things and been disappointed in others. I’ve had to deal with judgments of others and my own self-loathing. But every step, no matter good or bad, has brought critical lessons that I get to use moving forward… as I strive to make sure this life of mine is as meaningful as possible.

Alright – so let’s talk business. Tell us about Momentum – what should we know?
Momentum is a training, facilitation and coaching company that helps organizations achieve their goals and helps their people sleep better at night. We conduct a wide variety of leadership, communication, and general life satisfaction trainings. We also facilitate planning, board/team retreats, and DiSC sessions. Our marketing services help people make intentional plans for greater success. Our Sparkplug Project helps people ignite more satisfying lives – our latest Sparkplug component is a 2.5 “mental boot camp” in the mountains to help those who are stuck or in transition assess their lives and plan for better things. And our books, blogs, and articles in publications like Forbes and Inc are meant to help people get real about how success and satisfaction are truly achieved. All kinds of info can be found at

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I’ve had all kinds of mentors over the years. In fact, whenever I set a goal or try something new, I find people who have done it and asked them how. I have had an official coach (the lovely and local Vasi Huntalas), and also have groups of friends and colleagues who I trust with everything I am to both support me and give it to me straight. My husband (and now business partner) Jay has been my world in so many ways…offering different ideas and perspectives, support, and – after 20 years – critical advice that he delivers with the right amount of delicacy. He also is the official driver, the packer and seller of my books, the booker of all travel, the reviewer of all writing, the reacher of all things my 5-foot self can’t get to, and the splitter of a good bottle of wine.

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