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Meet Di Le of Brain Corporation

Today we’d like to introduce you to Di Le.

Di, please share your story with us. How did you get to where you are today?
One of my earliest memories of interfacing with technology was being a curious and naughty kid, pressing on a calculator’s buttons and then grabbing my dad’s toolset to take it all apart.

What was inside this magic device, that made numbers appear and why did my parents spend so much time staring into it?

Since then, let’s just say I’ve had many timeouts and stern talks, in regards to my tinkering. 😀 I’ve always had an inquisitiveness towards all the mundane and fantastic details that make things work. What breaks them, how to fix them and how do people interact, react and use things. So in essence, being a designer and getting to create experiences and tailor how people interface with ever-evolving technology in gaming, mobile and robotics, could only be described as “freaking AWESOME!”

After moving to San Diego from Canada, with my family, I graduated from UC San Diego. The beginning portion of my design career had a great emphasis on gaming and mobile applications, specializing in Android. If you ask any engineer I’ve worked with, they’ll tell you “Di enjoys designing for almost anything, but she loves Android.”

It’s funny looking back and seeing the breadcrumbs that connect they key paths in your life. From one green droid to working in robotics at Brain Corporation, where we take our AI and vision-based navigation software to automate existing manual machines.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
There are the day to day challenges, and there are the future impacts that are most difficult to navigate. In my line of work, the design process relies heavily on talking to people from all walks of life, to understand who we’re building for and hearing their stories and learning their struggles, both personally and professionally.

Most of the time, people are very open to new technology and find the landscape exciting and interesting. Other times, people can be apprehensive and fearful, towards the future unknowns. Change can be scary and for me it’s important, during those conversations, to listen and have an open dialogue about our technology, what we’re trying to build and how their input is helping to shape that landscape of the technology.

So let’s switch gears a bit and go into the Brain Corporation story. Tell us more about the business.
Brain Corp. is a software company specializing in the development of intelligent, autonomous systems, that automate commercial equipment.

I work with a team of insanely brilliant and talented engineers, designers and business individuals, who are passionate and are just really great people to be around.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Oh man, where to start. San Diego Regional EDC and the SD: Life. Changing. campaign. San Diego is really an incredible region with fantastic people and companies. I’m glad these stories and highlights are being shared.

The people that take the time to talk to me, whether it’s giving me feedback or just talking about their day-to-day challenges and successes, especially friends that accept my calls when I’m doing research (haha). The ever-patient engineers who not only mentor me in my development pursuits but also are still so nice to me even when I make noobie mistakes. And finally, my peer designers who I get to bounce ideas off and rant about my interface frustrations.

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