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Meet Donald Sonn of Professional Recruiter Associates in Carlsbad

Today we’d like to introduce you to Donald Sonn.

Donald, please share your story with us. How did you get to where you are today?
I have had a successful career as a scientist, senior technical account manager, marketing executive, human resource manager and business development leader. I have dealt in business consultation, executive coaching, human resources, technical recruiting, staffing and executive search. I have broad Human Resources knowledge and availability to consult on assessment of personnel pre-hiring and post-hiring as well as technical and legal issues. I have science and engineering degrees (with joint honors).

I am passionate about working with talented people and using innovation to deliver results to employees and employers. I am well-connected (see my reviews below) and use talent acquisition strategies to so that companies meet key business targets. The life blood of any company is the talent of its employees and it is serious work to get to know the right people to keep that blood moving. Professional Recruiter Associates specializes in providing direct placement, executive search and temporary staffing solutions to large and small companies. Our expertise is in providing consultation to corporate managers on best hiring practices and behavioral interviewing technique, as well as skills and personality evaluations.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Hiring is often one of the biggest challenges for businesses, especially since business executives tend to feel under-resourced, to begin with. Hiring new employees is a big deal and a complex process, and the cost of onboarding is an average of over $4,000 per new employee for most companies after hiring. And if you don’t hire well, employee turnover can be very, very expensive.

Find and hire the right people — and the people who are really excited about what you’re doing — matters.

How to Fix It:
It’s easy to hire with a short-term mindset: send out a job description, screen applicants, and make a decision. But because of the high costs of hiring right, it’s important to invest a significant amount of time in the hiring process. Don’t settle for good employees when you can find great ones, even if it takes longer. It’s the great employees that will help your company get to the next level.

Just like you create buyer personas for your customers, create candidate personas for your job candidates. Your personas should be different for each new role that you’re hiring for but will share some underlying traits around company culture.

Next, take ownership of attracting candidates to your company’s brand and make them interested in learning more. This will help you build a recruiting pipeline that will give hiring the same predictability as sales. Then, turn those leads into applicants.

So let’s switch gears a bit and go into the PROFESSIONAL RECRUITER ASSOCIATES story. Tell us more about the business.
We at Professional Recruiter Associates are dedicated to matching the right employees to our ever-expanding client base. Our seasoned executive search consultants specialize in finding the perfect candidate for those “hard to fill” positions, where a very limited number of people are capable of doing the job. We take on the responsibility of carefully analyzing not just a resume, but the whole person, in order to determine if a candidate can do the tasks asked for by our client. Our process includes several steps, from initial client contact to doing our executive search in order to find a potential employee matching the job description, to presenting and placing that candidate within the company. Our executive search consultants fully understand the issues of real business that our clients experience on a daily basis. Our added value is that we know your industry and approach assignments from a clear business perspective.

Has luck played a meaningful role in your life and business?
“You make your own luck, You know what makes a good loser? Practice.” – Ernest Hemingway

Don’t let your ego triumph over your greed. In business, particularly private businesses, it’s very easy to begin to believe your own bluster. Making decisions based on greed usually results in rational, outcome-based and practical actions. Ego-driven business owners often stumble when they put their own needs ahead of their customers, employees, and vendors.

Learn to realize what you don’t know and learn to trust others to teach you and complete what you cannot. Few owners succeed for long by trying to do it all themselves and be everything for their companies.

Contact Info:

Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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