Today we’d like to introduce you to Doron Malka.
Thanks for sharing your story with us Doron. So, let’s start at the beginning and we can move on from there.
After I received my MBA from San Diego State University, I worked at some of San Diego’s largest marketing agencies. It was a valuable learning experience, but I became discouraged by the models that were enforced in these agencies. They were driven by agency-revenue mindsets and weren’t always placing their clients’ first. I realized the only way I could practice marketing differently was to start my own business.
From there, Ameba was born. I chose the name Ameba because, the ameba is a single-celled, nimble organism that lacks a firm structure and is, therefore, very adaptive to its environment. I wanted to apply this philosophy to the company I would build. We adapt our structure to fit our clients’, and our strategies, implementations, and mindsets are constantly adapting to the surrounding audiences and business environments. The key to Ameba is the word, ‘Yes.’
In prior agencies I worked, I heard too often “That may be impossible provided the budget,” or “That may take too long, we don’t have that kind of a timeline”. Those comments and that mindsets limit creativity. I just believe in ‘yes’ as a philosophy and a strategy in both my business practices and in my everyday life. Everything is possible when you apply the right, positive attitude! Now, 21 years later, both concepts of nimble and adaptive, and the ‘yes’ attitude have proven extremely successful and have placed us where we are today.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
In all fairness, it has actually been rather smooth…! And, the challenges we did face were largely objective, and we always turned them into opportunities.
I started Ameba two years after acquiring my MBA and about four years after I moved here from Israel. Naturally, I was concerned that the relatively few years of practical experience along with my heavy accent, may impact my credibility and trustworthiness. Fortunately, I started with clients that saw both attributes as strengths rather than weaknesses. They enjoyed and encouraged the fresh approach and the diverse mindset we offered.
Also, with the economy taking large hits over the past two decades, it gravely affected many agencies in San Diego. I wish I could attribute it to brilliant forecasting, but it just happened that in those years Ameba’s client portfolio was mostly comprised of baby product and healthcare industries.
These two industries are, relatively speaking, recession-proof. Parents will always buy the best products for their babies, and unfortunately, people will always need healthcare, despite hard economic times. This has allowed Ameba to not only survive but in some cases, even flourish during recessions.
Ameba Marketing – what should we know? What do you guys do best? What sets you apart from the competition?
Ameba Marketing is not your conventional full-service marketing agency, although we do provide THE full service for our clients. To call us this, however, would be selling us short of who we are and what we do. We’re known first and foremost for our ‘yes’ attitude.
For us, Yes is not just a word, it’s a philosophy. It is the way we conduct business. It’s not only an attitude, it’s also a reflection of the brand strategy and creativity we apply to all of the work we do for our clients. Our ideas and executions are always strategic and made to our clients and audiences in mind. We approach every client as if their business is our business because it is. We apply an entrepreneurial approach to every campaign we present.
We are also known for innovative thinking when it comes to brand building. We think of marketing as more of a behavioral science rather than a business strategy. Recently I published a book titled BRANDcebo, which introduces the concept of the Placebo effect of brands, and the way it empowers deeper emotional relationships and commitment between consumers and brands. This book is based on my doctoral dissertation and the philosophy that has built the Ameba brand, and the way we develop our clients’ brands.
As a company, I am most proud of the family we have built. Our employees and our clients see Ameba as an extended family. The duration that our clients stay on board with us reflects that. Ameba is a place they trust and know they can rely on, during success and challenges. We share in the struggle to rise to the top and pop the champagne once we’ve reached the summit. Then we start climbing again.
What moment in your career do you look back most fondly on?
My proudest moment thus far was Ameba’s 20th-anniversary celebration. Clients and employees (past and present) from all of the world, expressed their feelings about Ameba and the role Ameba played in their success. It was clearly an overwhelming moment of recognition, that we had made a meaningful difference in people’s lives and careers, and contributed to the success of many businesses.
- Address: 11665 Avena Place Suite 205
- Website: amebamarketing.com
- Phone: 8589460246
- Email: firstname.lastname@example.org
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