To Top

Meet Douglas and Marianne D’Amico of Europtics in Encinitas

Today we’d like to introduce you to Douglas and Marianne D’Amico.

Douglas and Marianne, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Doug and Marianne lived and worked in Hollywood for a famous Optical Boutique that catered to celebrities and Stars. Famous people such as Elton John, Stevie Wonder, Cher and many more for creative customer eyewear.

We moved to Encinitas back in 1982 and searched to build our own store which started out on Encinitas Blvd. for about 7 years then a major relocation took place to the current location for the past 25 years.We select only fine quality frames mostly from European Companies and produce only the best lens work available.

What we offer doesn’t compare to any other Optical today as we carefully select the right frame to the individual and match the lens work the same way.The brands that we carry usually you won’t find in any other store which sets us apart. Doug travels to the European shows to do just that.Personal customer service is what we do best!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Well, back in 1991 we had to relocate due to a large firm took over the entire building we were in and that was not a good time due to the downfall in the market and was having our first baby, new house, etc.

The entire downtown Old Encinitas was also taking a hit on the trend to move retail to the New Encinitas on El Camino Real which we were not feeling that interest as we felt the downtown vibe was much better! Sticking to our feelings was the best decision ever but took a few years for the traffic to build back up on the Coast Highway 101.

Now today the downtown Coastal Encinitas is flourishing and packed with locals and tourist.

Alright – so let’s talk business. Tell us about Europtics – what should we know?
We are an Independent Mom and Pop store that has creative frames from Europe. We have very personal service that takes the guess work out of choosing the correct frame style and lens work. Only the best in products and service we strive for. We have been doing this for over 40 years and our knowledge surpasses all others. We can do the most difficult jobs and situations.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Our customers who appreciate who we are and what we do. Without them we would not be here today.

Contact Info:

  • Address: 947 South Coast Hwy 101
  • Website:
  • Phone: 760-436-1373
  • Email:
  • Facebook: Europtics Encinitas

Image Credit:
All images taken by Marianne D’Amico

Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in