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Meet Douglas Smith of True Nutrition

Today we’d like to introduce you to Douglas Smith.

Thanks for sharing your story with us Douglas. So, let’s start at the beginning and we can move on from there.
We started with a borrowed $29.00 from my cousin to buy the original URL of, now and grind for over 15 years to where we’re at today. We retail, wholesale, distribute, manufacture and brand manage multiple companies in the health, wellness, fitness, dietary supplement and health food markets.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
We have hurdles and roadblocks daily, however, it’s all how you perceive them that matters we’ve found. You can either see them as negative and something that hurts your business, or see them as opportunities to learn and help you excel further. These ‘negatives’ are great learning experiences to make you better. How else do you know what not to do, than to actually do it at least once?

So let’s switch gears a bit and go into the True Nutrition story. Tell us more about the business.
True Nutrition is one of the only companies on the globe that allows fully customizable dietary supplement and food powders. We allow full customization of what the customer requires, wants and needs. We also can help each customer to help dial in what is best for their needs by using our online coach, emails, chats or a phone call. We are not just a marketing company like many companies in our space, we actually do all the sourcing of raw materials around the world, we then do 100% of the manufacturing and control our distribution and service to our end customers.

We are most proud that we have kept our ethos of quality, transparency and validity of all products from the start of business back in 2003. We also are proud as of 2016 we are 100% solar powered. And just recently have broken the Guinness Book of World Records for the ‘Largest Jug of Protein’ in the world beating the original record of 250kg, by 1000kg (2,200lbs).

What sets us apart from the rest is our ability to customize to the end user. Our transparency of showing our 1st and 3rd party testing of all materials purity, potency and identity is rare compared to others.

Has luck played a meaningful role in your life and business?
I don’t believe in luck. We chose to create luck and opportunity. There is no good breaks, only good decisions and good attitudes. Life is all about perception, one person’s heartache is another man’s opportunity.

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