Today we’d like to introduce you to Ed Gallagher.
Thanks for sharing your story with us Ed. So, let’s start at the beginning and we can move on from there.
I’ve made my career in business analytics. I conducted multiple marketing and advertising campaigns for a diverse set of clients including leading consumer financial institutions, software companies and other e-businesses.
I had been doing this white collar desk-type job for many years and, like many Americans, I added a pound or two to my weight every year.
One day I measured my BMI and I realized I was nearly “obese”.
I knew I had to do something to reverse course. But it was not easy. I tried everything I could — including most exercise and diet fads of the past decade or two.
Finally, I realized I needed to apply a more analytical approach to fitness. I started carefully measuring my exercise and nutrition. Voila! I found an approach that worked.
A key part of this success was measuring my body composition. But most methods just aren’t that accurate and some are super expensive or (like skin calipers) painful and time-consuming. And they all generate widely different results day to day…that’s mostly because our bodies are 70% water and our water content fluctuates widely day to day, even throughout the day!!
I wanted to be able to be sure that if I lost weight one week it was the bad stuff (fat) and not the good stuff (muscle or just water weight).
Hydrostatic testing, body fat immersion testing, is the best way to do this. You get weighed on a scale submerged in a tank full of water. It basically takes water out of the equation, reducing a factor that than contribute a lot of “noise” in the analysis.
That’s why body fat immersion testing (or hydrostatic testing) is known as the “gold standard”.
Ironically, it’s not a new concept at all. It was invented by Archimedes over 2000 years ago.
But it’s not widely available. In most areas, only professional sports teams and Division 1 universities have it and it’s generally only accessible to their players and staff.
Facilities that offer this test to the general public are rare and they charge a pretty penny.
I wanted to make it more widely available (and much more affordable) and that’s what I do with the BFIT mobile body test truck.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The biggest challenge is simply getting the word out.
Alright – so let’s talk business. Tell us about BFITsd – what should we know?
BFIT offers body fat immersion testing, otherwise known as hydrostatic testing. The whole process takes less than ten minutes. You get four different measures of body composition (body fat %, lean mass %, fat mass, lean mass and water weight). It only costs $49.
We also establish your resting metabolic rate, the amount of calories you need to maintain your current weight as well as target caloric intake to lose fat without losing too much muscle as the same time, ideally preserving muscle.
It is very difficult to lose fat and gain muscle for most people that are generally pretty fit and just want to lose a few pounds of fat.
Our four-page report also includes a wide variety of exercises (most common cardio to strength exercises and activities) and the estimated calories that get burned based on the customer’s exact age, weight, height, body fat percentage and gender. The number of calories burned by each exercise varies greatly based on specific individual body composition factors.
We mostly service CrossFit boxes, Strength and Conditioning gyms, and training centers like F45 Training gyms. BFIT testing works especially well with 6-week, 8-week and 12-week fitness “challenges” and “bootcamps” since it clearly shows the changes in body fat composition as a result of the training and nutrition.
You can’t manage what you don’t measure.
That’s been true in business for a long time. People that are serious about improving their health and wellness are beginning to realize it’s equally true with fitness.
A lot of larger corporations, especially those with wellness goals, can benefit from fitness challenges for the employees.
We even make “house-calls”. If someone is interested in us coming to their home, neighborhood, church group, work place…we’re happy to do it as long as we have a minimum of ten pre-paid customers.
Is there a characteristic or quality that you feel is essential to success?
Hydrostatic testing (body fat immersion testing) is the “gold standard”. It’s THE most accurate means for testing for body fat. Other methods are, it is well-documented, just not as accurate.
Many take much longer to do as well and can be somewhat painful.
BFIT’s test is super-fast and easy. You just sit down in a tank full of warm, fresh water on a scale. That part takes just a minute or two. The whole process takes less than ten minutes. I think customers really appreciate how fast and easy it is, plus they can feel confident that the results are accurate and reliable.
- $49 for a single test
- Multiple test discount (paid in advance); works great with challenges.
- Free for BFIT to come to you; owners of gyms, CrossFit boxes, corporations or any other facilities are not charged for BFIT truck to come to them.
- 2 FREE BFIT test to the gym’s owners per event (or their designated surrogates)
- 50% off for staff, trainers and other employed personnel of the facility where event is held
- Address: 4629 Cass St
San Diego, CA 92109
- Website: www.bfitsd.com
- Phone: (760) 657-2348 / (760) 657-BFIT
- Email: email@example.com
- Instagram: @bfitsd
- Facebook: @bfitca
- Other: Pinterest @bfitsd
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