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Meet Edison Miclat of thinkPARALLAX in Encinitas

Today we’d like to introduce you to Edison Miclat.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
My grandmothers on both sides of my family had a huge impact on me and will always be my icons. In spite of impoverished conditions in the Philippines, both Asuncion and Magdalena found a way to carry on with kindness and humility while working incredibly hard so their many kids could have a better future. Combined with my parents’ incredible work ethic and patience, I have been inspired to stay dedicated and work hard as I define my path as a creative.

As long as I can remember, I’ve had an eye for detail and an appreciation for how art can make you feel — or even shift your perspective. Through art, I not only learned new skills but in a sense found myself. I took any type of art class I could get my hands on throughout high school and college, even if it wasn’t required. I was the photographer for my high school’s newspaper and yearbook, taught a photography class as a senior, and later ran the photography club in college. I was also very fortunate to have some amazing art teachers as mentors throughout my entire education.

Art school for me was a time to experiment and be expressive in fine art. I was honored to be asked to exhibit my art throughout my college career and even awarded the Presidential prize for top honors at SDSU for a final submission. Exploring lead to my struggle to choose only one medium as a career (commercial photography, for example) and instead, I gravitated towards a graphic design career because it allowed me to use all of my art interests including typography and illustration with photography.

Internships allowed me to test out different work environments and teams, and get accustomed to the tough deadlines inherent in this industry. I split my time as an intern between an established ad agency and a two-person start-up operating out of an apartment garage. thinkPARALLAX, even in its humble beginnings, was an instinctive leap to take a permanent position to design full-time. It offered hands-on work providing the great experience I needed, and a garage full of dreams. From its inception, thinkPARALLAX has been about making a positive impact – and I found myself naturally drawn to a place where there is something meaningful and of substance behind the design work.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Not at all! But long hours, learning from my failures, and always striving to improve has served me well along the way. You really need to work smart, not harder. Helping build a young company has its uncertainties and challenges. Besides delivering great work, the secret is to always offer extra value, earn trust, and build those client relationships. When you do the right thing, the rest seems to take care of itself.

Please tell us about thinkPARALLAX.
I am currently a senior designer/brand manager at thinkPARALLAX. I am also their longest-running employee, the historian, or the “fossil” as I now refer to myself!

Over the past 12 years, thinkPARALLAX has evolved into a branding agency that helps companies fine-tune their values and vision to embody their internal purpose, in turn empowering them to strengthen their brand and create meaningful impact. What makes thinkPARALLAX unique – and is one of our greatest assets – is our team. Our brand strategy expertise married with our design and marketing knowledge allow us to help clients better discover and communicate their purpose. We also pride ourselves on thinking differently and offering a unique perspective.

We take this so seriously in fact, that thinkPARALLAX offers its employees a yearly $1,500 stipend for team members to travel anywhere in the world on their “PARALLAXploration” trip to gain inspiration and give back. I contribute to my team a wealth of industry knowledge, a collaborative spirit, a challenger of the norm, the ability to envision large design systems, and an attitude that a solution will be found.

Do you look back particularly fondly on any memories from childhood?
I lived in Japan from age 2 to 14, which was a unique perspective to have as a military dependent overseas. One of my favorite childhood memories were the visits to the planetarium. My imagination was engaged as we stargazed and learned about constellations. It was science, history, mythology, technology, and art all in one experience — can’t ask for much more!

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