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Meet Emily Hu of 85°C Bakery Cafe – USA Division

Today we’d like to introduce you to Emily Hu.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
85°C Bakery Cafe was founded with the philosophy of 5-star quality at affordable prices. In 2003, the founder of 85°C Bakery Cafe, Mr. Cheng-Hsueh Wu visited a cafe in a 5-star hotel. While enjoying gourmet pastries and drinks, he realized that the prices were set way too high for people to enjoy on a whim. From that moment, Mr. Wu has envisioned a cafe that provides premium coffee, bread, and cake at affordable prices. Thus the 85°C Bakery Cafe journey begins… Today, 85°C has over 1,000 locations worldwide. In 2008, the first U.S. store opened in Irvine, CA. The location quickly became an overnight sensation, with over 5,000 Yelp reviews and lines out the door.

Featured on TIME, CNN, NPR, and Travel Channel, 85°C Bakery Cafe has become a culinary phenomenon and a new cafe experience for all.

We believe that coffee holds its flavor best at a steady temperature of 85 degrees Celsius. To us, the name 85°C symbolizes our devotion to provide coffee of the highest quality. We hope to give our customers the best drink possible.

85°C Bakery Cafe is not an ordinary cafe. Each cup of coffee is individually brewed with our own roasted coffee beans for a smooth, rich taste. All of our drinks are handcrafted and made to order. Each store features an in-shop bakery with over 50 varieties of pastries baked fresh hourly. Our gourmet cakes are uniquely crafted by our award-winning master chefs. We strive to bring our customers the best products possible by paying careful attention to every detail which may affect its taste.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The first U.S. store opened in Irvine, CA in 2008. Fortunately, the location quickly became an overnight sensation, Featured on TIME, CNN, NPR, and Travel Channel, 85°C Bakery Cafe has become a culinary phenomenon and a new cafe experience for all. with over 5,000 Yelp reviews and lines out the door.

With the successful experience, the company has been investing and growing quite aggressively. Just 2017 along, 5°C Bakery Cafe has opened 17 new locations – All corporate owned. The expansion definitely is exciting and yet challenging. Introducing our unique products into new markets, the self-serve bakery concepts, or unpredictable results when entering uncharted territories such as Texas and Washington States. There is also a pressure to everyone in the company: the challenges of ensure all the team members are all ready to get geared up for increased production or services, from accounting/ financial strain, customer service, to employee training as well as the management team,

So let’s switch gears a bit and go into the 85°C Bakery Cafe – USA Division story. Tell us more about the business.
Our name comes from the perfect temperature to serve coffee at 85 degrees Celsius (185 Fahrenheit for us Americans!) All the bread is baked fresh in house ALL DAY. Bread and pastry influence from Taiwan, Japan, USA and Europe. We offer 60 types of fresh bread & 60 types of pastries plus 40+ drink options/variations. The top selling items include: Brioche, Marble Taro, Iced Sea Salt Coffee and Mango Crème Brûlée.

Some other fun facts to share:

§ Every month offers a new product/promotion!
§ Every Monday we have 85 cent drink promotion, (Delay of 30 days upon initial grand opening.)
§ Famous for Sea Salt Coffee – Sealed with plastic topping. Tastes best shaken!
§ Americano coffee (espresso based), Americano style refers to having additional water.
§ Opens at 6-7am depending on location until 10:00pm weekdays, Friday and Saturdays 12am.

Pricing:

  • Beverages are very reasonably priced at average $3.50
  • Most bread are under $3.00 each
  • 8″ cakes are priced around $30 each

Contact Info:


Image Credit:
85°C Bakery Cafe

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