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Meet Eric Birkemeier of ShredLights in Downtown

Today we’d like to introduce you to Eric Birkemeier.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
The spark for entrepreneurship started for me in high school in the form of buying and selling rare basketball shoes that I was finding around different cities in Minnesota, where I grew up. I moved to San Diego in 2013 to attend SDSU, majoring in Television, Film, and New Media.

While at SDSU, I joined a team that was working on creating headlights for any skateboard. We later named the company ShredLights. We were accepted into the ZIP Launchpad Incubator to take our idea to market. We used the 3D printers at the ZIP Launchpad to make our first 100 units.

Since our 2015 launch, we have now sold ShredLights in over 50 countries around the world. We are the leading skateboard illumination solution with our patented bracket design. You can find ShredLights on just about any electric skateboard in the wild.

On top of ShredLights, I started another company in September 2017 called Riptide, which manufactures electric skateboards. We will be shipping the first boards in March 2018.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Designing lights that are durable enough to withstand the abuse of skateboarding was a huge challenge for us. This is what inspired our patented bracket design to make the lights easily removable.

Another huge challenge was finding time to work on our startup while going to school and working 2 part time jobs. Needless to say, I had to become a time management wizard. Things are much better now that I’ve graduated.

Please tell us about ShredLights.
ShredLights are the only headlights specifically made for skateboards. Our product allows users to see up to 7 feet in front of their board, while being seen by cars from up to 2,000 yards away. Our lights are also water-resistant so you can skate through puddles.

We are happy to say that we were launched at SDSU and had much help along the way.

Do you look back particularly fondly on any memories from childhood?
My favorite childhood memory was the first time I visited San Diego and SDSU. I remember walking around the campus knowing this was going to be my school. I went back to Minnesota and put pictures of SDSU all over my house so that I would not lose focus. 4 years later, I just hung my degree from SDSU on my wall 🙂


  • Pair of headlights – $39.99
  • Pair of tail lights – $39.99
  • Combo pack of headlights and tail lights – $74.99

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