Today we’d like to introduce you to Eric Brown Jr.
Backtrack started a little over a month ago after the owner, Eric Brown Jr., couldn’t find an acceptable place to open a brick and mortar store for his vintage clothes. After striking out with landlords, he decided to go mobile and open a store on wheels. It was then when he found a 1994 Ford school bus and completely renovate the inside to create a shopping experience like no other in San Diego.
Backtrack Vintage is San Diego’s only premium vintage retailer inside a school bus.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road has been relatively smooth. People have been extremely supportive and blown away at how the inside looks! The hardest thing was trying to get information on where we could park the bus to sell. Since mobile stores are different than food trucks and they are relatively new, there is little to no laws on where they can and cant be.
Backtrack Vintage – what should we know? What do you guys do best? What sets you apart from the competition?
Backtrack Vintage is a premium vintage retailer that specializes in 90’s nostalgia. They feature brands like Polo Sport, Nike, Reebok, and Tommy Hilfiger to name a few. On the bus you’ll find tons of pieces that spark memories from one of the best decades there was – the 90’s.
Backtrack Vintage is owned and operated by Eric Brown Jr, who is a Navy veteran and African-American. That makes Backtrack one of the very few boutiques owned and operated by a person of color, and a veteran.
The business is different than other vintage clothes sellers because every item is hand selected, inspected, and cleaned before it is made available for purchase. The items that are available on the bus are in amazing shape and are a perfect purchase if you want to add some personal character to your wardrobe.
What moment in your career do you look back most fondly on?
The proudest moment was when we opened the doors for the first time and did over $1400 in sales our first week. For a lot of people, the hardest part of doing anything is starting. We are proud that we took the chance and we are looking forward to what’s ahead.
- Our items are priced fair in comparison to other vintage stores in Southern California. Items vary from $20 – $75 on the bus.
- Website: shopbacktrack.com
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/backtrack.sd