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Meet Erin Brant of The Leo Loves

Today we’d like to introduce you to Erin Brant.

Erin, can you briefly walk us through your story – how you started and how you got to where you are today.
I originally started my business in Buffalo, NY and I did all kinds of photography from weddings + events to senior portraits + families. When I moved to San Diego in 2011 I used the opportunity to specialize and rebrand as a family and child photographer.

Has it been a smooth road?
As an entrepreneur I face challenges every day. I am my brand and my business and that means I wear a lot of hats. If something needs to be done, I’m usually the one doing it!

Something I’ve struggled with that is unique to my business is selling my particular brand of photography when it is a bit different than what most people are used to. I’m really interested in creating photos of authentic and fun moments rather than everyone smiling perfectly at the camera! I don’t mind if kids are wild and get dirty or splash water at me…I think its all part of the fun 🙂 I will take the traditional family portrait if it happens organically, but it’s not something I really focus on. I feel very fortunate that people now seek me out for sessions that provide both a great experience and beautiful photos, but it took a lot of time to create a market for what I do!

So let’s switch gears a bit and go into The Leo Loves story. Tell us more about the business.
The Leo Loves is photography for families who want photos of real happiness and connection. I aim to create photos that are both beautiful and authentic! The only way I know how to do this is by making the experience fun and carefree. It makes me so happy and proud that most of my clients end up feeling like friends! I have people tell me all the time that they look forward to our sessions year after year (even the dads!). I care very deeply for each person who steps in front of my camera and I think that is reflected in the photos we make together!

How do you think the industry will change over the next decade?
I love that the industry is already shifting toward a more natural, lifestyle take on family photography. As more and more people (especially parents) embrace the idea that their “imperfections” are what actually make their lives unique and beautiful, they will want to see more of their everyday lives in photos. If this trend continues (and I hope it will) the market for lifestyle and documentary family photographers will continue to grow.

Contact Info:

Image Credit:

Erin Brant // The Leo Loves

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