Connect
To Top

Meet Erin McInerney of The Urban Mermaid in North Park

Today we’d like to introduce you to Erin McInerney.

Erin, can you briefly walk us through your story – how you started and how you got to where you are today.
I am a native Brooklyn girl who moved to San Diego nine years ago. I spent the past 11 years working in finance as an assistant. Eventually, I became pregnant with my first son and he was born in March 2017. After compromising a lot of my postpartum self to make my unsupportive, previous employer happy, my boyfriend and I decided it made more sense financially for me to stay at home with our son.

Although I wasn’t physically getting up and going to a workplace every day, navigating motherhood and raising a child is by far the hardest job I’ve ever had! I wouldn’t trade being at home with my children for the world, but after a little while, I started to feel like I needed more fulfillment when I came to pursuing my passion.

I had always wanted to be a writer, in fact my BA is in English, but I never really saw how I could make a sustainable income. Now with blogging being so mainstream, I figured here’s how I can do this. But what would I write about, what would make people want to listen to me?

I practice wellness as a whole – mind, body and spirit, have been on a wellness journey myself and spent countless time researching and learning about this; wellness, wellness I could educate people on. But I also wanted to support the mom community, share what I have learned and help first-time mom’s in a way I wasn’t helped and show them the REAL side of motherhood.

It’s often a lot of funny moments, a lot of OMG moments, a lot of my advice on hacks to make life easier, products I actually use, supporting other small businesses with the same values that I align myself with, and tips on everything from breastfeeding to honoring your body.

Through some networking, I became affiliated with a great group called Moms On Maternity, that provides a strong and necessary community for new moms and babies. I have been contributing regularly with them now as well.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I wouldn’t say the road has been rocky, but there have been challenges. I read a very popular blogger write- “even if you’re not 100% ready just go for it, people love to see your journey.”

At the beginning of 2018, like many do, I set a bunch of intentions that I wanted to happen for myself personally and professionally. A lot of what I wanted to accomplish was put on hold because I became pregnant with baby #2 and with that comes physical restraints. For example, I had planned to get certified to teach yoga and pilates but falling pregnant again prevented this.

So while this is still in the cards, it was placed on a temporary hold. Another challenge is the social media game itself. Algorethems, followers, your market – thankfully, I am not a shy person and had no problem reaching out and networking with sites and companies. Now, companies and sites come to me, and I network them.

My following might not be huge but I really feel my authenticity is reflected and people can see that, and they like real! The last thing I think I struggle with is not everyone being so open to what I post, especially when it comes to the wellness factor. So I can post and try to educate as much as I can but if people are stuck in their own ways and uninterested, what can I do?

I think some people might think it’s just a Cali thing or wellness is trendy, but holistic health and healing has been around since the dawn of time… think about that!

Alright – so let’s talk business. Tell us about The Urban Mermaid – what should we know?
Being a mom, a wellness consultant, and a writer and being able to share my stories and knowledge to help others brings me a lot of joy.

Being a lover of the organic and holistic life, I love sharing how I incorporate essential oils into my everyday life and replace everything from household cleaners to headache medicine. I constantly get messages from people asking “what can do I do for this or I have bad anxiety, can an oil help.”

I work with a lot of companies and products both in the wellness world and the mommy world. I enjoy working with small businesses because I love helping them get their name out there and support an actual person. I have never promoted or endorsed a product I don’t fully believe in or used myself.

I turn down more requests for promotions than I accept if the company or product does not align with my beliefs or my brand. I think people can sniff out real and that’s why I remain being authentic with my posts. So people know if I am posting about it, it’s the real deal. And then there is mom life.

Mom life is hard, I really dislike others who post picture perfect photoshoots and act like having kids isn’t messy. It really gives the wrong impression to expecting moms and makes the rest of us feel really bad. I post the good, the bad and the crazy because we can all relate to it!

Is there a characteristic or quality that you feel is essential to success?
I think continuing to be genuine in my writing and posts as well as never giving up on my goals will always keep me driven. I want more, I want to make something of all this. I will be launching my own blog and not just writing for other sites this year.

Contact Info:


Image Credit:
Maria Lozano Photography, Moms On Maternity, MiniFix Makeup

Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in