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Meet Evgeny Yorobe of Evgeny Yorobe Photography in La Jolla

Today we’d like to introduce you to Evgeny Yorobe.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Born and raised in San Diego, I’m one of the handful left that can be called a true San Diego native that never moved away. My love for photography started at a young age when I would accompany my father on photography outings through San Diego with his Minolta film SLR. As a kid I fell in love with the gadgetry of it, the camera was the ultimate toy to me. Using his film camera I would later learn on my own in classes at UCSD, learning the technical aspects of photography and the basics of composition.

After college, it remained just a side hobby to me until I made the switch to digital about 8 years ago and started shooting professionally as a wedding photographer. I noticed that my wide angle landscape style photographs were the most popular with my wedding couples, which led me to start crafting my own style of showcasing San Diego landmarks through photography. I started sharing my landscape work on social media and in art shows and it took after faster than I could have ever imagined. In my first photography contest, I won 2 First Place Blue Ribbons and a Fourth Place Ribbon at the 2014 San Diego County Fair Photo Competition.

In my first major art show, I was awarded Best Of Show for my overall body of work at the 2015 La Jolla Festival Of The Arts. And I was recently named one of “20 Of The Best Landscape Photographers You Need To Check Out Today” in the world by Photography Talk, which I feel is my greatest honor yet. I never expected any of this “success” if you will, but I am honored and humbled by all of it and will never take it for granted. Today I continue to show my work at the Little Italy Mercato Farmers Market, the La Jolla Open Aire Market, all of the major San Diego Art Shows, and at my own gallery in La Jolla.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Just like anything worth working for, it was not always smooth sailing and it still isn’t. It took years of hard work, practicing my craft, and studying to get to where I am today. I’ve pretty much given up my weekends for the last 3 years, working every Farmers Market and Art Show every chance I get to get my art and name out there.

I still have a day job as well, so balancing all this plus opening and managing a new gallery in La Jolla has been particularly challenging. But seeing the look of joy on a client’s face when they hang one of my San Diego Landscape Photography pieces in their home or office, makes all of the hard work and challenges worth it.

So let’s switch gears a bit and go into the Evgeny Yorobe Photography story. Tell us more about the business.
Even though I photograph everywhere I travel to, I specialize in San Diego Landscape Photography. It is what I have become known for, so it is always my focus. Like I mentioned before I was born and raised in San Diego, and it is my goal to show the beauty of my city through my eyes to the world. My art is a combination of my two loves, my hometown and photography, and I hope that this love shows through in my work and is conveyed to the viewer as they experience one of my pieces online or in my gallery.

Having spent my entire life at all of these San Diego Landmarks and beaches, I know them like the back of my hand and know all of the unique angles and secret locations. I feel these aspects set me apart from others, giving me a unique point of view and style in my San Diego Photography. I am most proud of all of my awards and accomplishments, including the opening of my own gallery in La Jolla.

Has luck played a meaningful role in your life and business?
Luck has played a big role in my business, especially in the beginning when I was first starting to put my work out there. There is a specific shot that I had been trying to get for years, which is the sun setting down the end of Scripps Pier in La Jolla. It only happens twice a year and the weather has to be perfect, so I had been trying to plan out when it might happen but was never able to get it.

One random day almost 6 years ago I was heading to La Jolla to meet some friends for dinner when I noticed the sky was looking pretty good so I decided to stop at Scripps Pier for sunset even though I knew it would make me late for dinner. When I got there I realized the sun might actually line up that day, and it did in spectacular fashion. There were only 2 other photographers there that day which would never happen nowadays with how popular this particular shot has become.

This photo, named “Corridor To The Sun,” quickly went viral and was one of the shots that put me on the map as a San Diego Landscape Photographer to watch. It also won me a First Place Blue Ribbon at my first Photo Competition and it was the centerpiece to my booth when I won Best Of Show at the 2015 La Jolla Festival Of The Arts. So it was just dumb luck that I was able to get this shot, but it had an immense effect on the growth of my business in the early years. But I also still had to put my self out there for this “luck” to happen, so persistence also played a key role.

Pricing:

  • 24″x36″ Limited Edition Aluminized Metal Print – $695
  • 30″x45″ Limited Edition Aluminized Metal Print – $1095
  • 40″x60″ Limited Edition Aluminized Metal Print – $1495

Contact Info:

Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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