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Meet Farah Hurdle of MAIDA Salon in Little Italy

Today we’d like to introduce you to Farah Hurdle.

Thanks for sharing your story with us Farah. So, let’s start at the beginning and we can move on from there.
While in college, I was working in the restaurant industry. I was lucky enough to meet a hairstylist, Karen Angel who inspired me to train behind the chair. After I finished Beauty School in 1999, I was trained and formed my career at A Robert Cromeans Salon in San Diego. I continued to fine-tune my craft at The Salon with Abe Barron and Liz Salcedo. Once I was confident enough to go out on my own, I found a home at the original Hyde Edwards Salon in Little Italy. I worked there with Rebecca for four years when she offered to sell it to my husband Matt and I. We have owned MAIDA salon now for 13 years in August.

Has it been a smooth road?
Overall, we have been very lucky these past 13 years. We have a lot of talent come and go throughout the years and the standard that we have held has always remained high. We have the talent to provide that still today.
Although, as owners of a Booth Rent Salon, we will tell you that every time a new stylist starts or leaves our salon, the dynamic changes. We have tried our best to always have a positive environment and friendly demeanor with our renters while keeping a professional and classy space. We are proud to say that we are friends with all who have gone in a different direction.

So let’s switch gears a bit and go into the MAIDA salon story. Tell us more about the business.
Our salon specializes in natural looking colors and healthy hair. We have seven chairs filled with the best of San Diego’s hairstylist’s behind the chair. We have always carried high-end products to keep the hair in the best condition. We currently carry Oribe, Kevin Murphy, Viviscal and In Common.

Recently, I have found a passion for Grey Blending. I have hope that clients will find that grey blending softens their look and makes life easier in general. Many of our stylists are color correction specialists as well.

How do you think the industry will change over the next decade?
Recently, our industry has given the hairstylist more control of their business. We are able to represent ourselves the way we want to personally and professionally.

Salon Owners are sharing ideas and supporting one another as well. It is an exciting time to be in the hair industry with social media putting education at our fingertips. There are many opportunities for growth.


  • Haircuts $65+
  • Haircolor $100+

Contact Info:

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