Today we’d like to introduce you to Sabrina Gallier.
Sabrina is a startup entrepreneur, with a strong digital marketing background. After many years living abroad, she is back to California, mixing her tech knowledge, French education and Brazilian culture to recently launch FiitZ, a different and fun yoga marketplace. Previously, she co-founded Nibo, a fast-growing Fintech in Rio de Janeiro that received investments from reputable funds like Redpoint eVentures, Valor Capital and Vostok.
She has led customer acquisition growth for Peixe Urbano, at its startup phase. Throughout of the box thinking, she helped to shape Brazil’s hottest online brand in 2010 and its expansion into LATAM markets. Prior to starting at Peixe Urbano, she worked at Covario (then a small startup called SEMDirector), where she developed online strategies for some of the world’s most known brands like Intel, BlackBerry, and NetApp.
Through the years, Sabrina has helped many startups with their branding, marketing, go to market and acquisition strategies to achieve their initial results. Through these different projects and high-tech clients, she is able to develop a deep vision of the digital market and innovations yet to come.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Coming back to California after many years abroad is exciting and challenging. You get to rebuild your life, recreate yourself, and proclaim a new YOU. Yet, you have to readapt to a new life, reconnect and make new friends. It’s a brand-new start in a familiar location, which feels odd at times.
Starting a new company from scratch, with little budget and lots of amazing ideas is also a huge challenge. You have to be extremely focused on a startup. You have to build a clear vision for the company and a strong product roadmap. But you also have to start small, test multiple ideas, and talk to a lot of people to gather feedback. It’s extremely exciting to know you can change an industry and also very nerve-wreaking.
Alright – so let’s talk business. Tell us about FiitZ – what should we know?
FiitZ is a community-driven platform for yogis, much like Airbnb is for travelers, with the objective to help the yoga industry reorganize itself as it matures further. In the last couple of months, it became clear to us that empowering teachers is the way to solve many problems. Creating technology catered to teachers and spreading knowledge is going to help students find the right classes, workshops, and retreats. Our vision is to make yoga easy to find and available everywhere, to everyone, especially beginners.
In the last 15 years, I have lived in 10 different places, and 3 different countries for work before coming back home to San Diego. My biggest challenge was to do yoga anywhere I went and find the teachers I could truly connect with. When I got back here, I was eager to make that process of finding a yoga teacher a bit easier and the whole experience, more pleasant. That is how FiitZ was born.
Furthermore, the industry is growing strong and we believe yoga will continue to grow as the next fitness standard that connects body and mind (just like running evolved to create Nike and Adidas).
All in all, we believe a 16-billion-dollar industry could be better organized.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I have had several mentors throughout the years, and I am inspired by many people online and in person. Each interaction deserves my full awareness, as we never know how that can truly impact your day, your week or your entire life.
But I need to thank all my friends and the whole local yoga community for their immense support daily, alongside my teammates Calie Sampaio and Camilo Velasco, who are building this dream for a new generation of yogis.
- Website: www.fiitz.co
- Email: firstname.lastname@example.org
(First picture) Elizabeth Cavagnaro Photography